Some people don’t like Ryan Holiday. If you read the reviews of Trust Me, I’m Lying on Amazon, you’ll see what I mean. I’m not one of those people. This was a fantastically entertaining read about Holiday’s exploits on behalf of his clients.
The blurb on the book’s cover suggests it’s a playbook for the dark arts of exploiting the media, and while that might be a touch hyperbolic, there is no shortage of material in the book to give you ideas on how to seed stories, create a buzz and generally play the game in terms of blogs and news outlets.
Holiday is a really good writer. The book is easy to read. Even if you’re not entirely interested in the subject matter, you’ll definitely get a laugh or two out of some of the stunts he’s pulled. Trust me. I’m not lying.