* New contributor Tim Banks is the co-founder of media and mobile agency Infomob. He tweets here
I recently attended an LBi ‘What’s Next In’ seminar that was billed as a discussion of storytelling, empathy and branded content.
To give this some context, LBi has recently delivered impressive branded content campaigns, for Sony’s Xperia range of smartphones and more recently Microsoft’s launch of its new browser, IE9, with a campaign called Brandon Generator Continue reading
* Alistair Herbert is the founder of Linguabrand, a verbal identity management company that helps brands use words. He tweets here…
“Brands need to put the same effort into creating a unique ‘tone of voice’ for the language used in call centres and on bills as they do for advertising campaigns or risk creating a disconnect that could hit sales.”
There’s a lot of trumpeting tone of voice at the moment, like the above quote from Marketing Week. But without some cold facts this sounds like hot air. Continue reading
* Alistair Herbert is the founder of Linguabrand, a verbal identity management company that helps brands use words. He tweets here…
“Brands need to put the same effort into creating a unique ‘tone of voice’ for the language used in call centres and on bills as they do for advertising campaigns or risk creating a disconnect that could hit sales.”
There’s a lot of trumpeting tone of voice at the moment, like the above quote from Marketing Week. But without some cold facts this sounds like hot air. Continue reading
The alliterative headline to this piece was one I submitted for my latest article on TechCrunch and was somewhat prosaically replaced with ‘The limits of social influence? Big Ben is influential on… drugs’.
Still you can’t win them all and while the piece was all about the so-called measurement of influence through social networks, it underlines how people perceive the use of words, and how the words themselves influence people. Continue reading
* This is a guest blog from Roger Warner, Managing Director of social media agency C&M
Advertising legend Bill Bernbach and footballing philosophy legend Socrates figured out that there’s a lot of value to be had in asking real people real questions.
We’ve been doing quite a lot of it lately at C&M via our consumer panel research and – just as importantly – asking searching questions of people on the street. Continue reading