Annual In-app advertising market will be worth $17 billion in 2018

in_appIn-app mobile adspend will reach $16.9 billion by 2018, up from $3.5 billion last year, and will be driven by data and interactive rich media advertising.

The report, conducted by Juniper Research says that it will be tablet users. Currently the smartphone market accounts for 70% of current adspend, a stake that will dip to 50% in 2018, on the same level as tablets.

While app downloads will increase exponentially to 2018, the majority of in-app advertising expenditure is likely to be spent on advertising with social mobile giants such as Facebook and Twitter.

US gangs use social media to daunt, flaunt and taunt

This post is by regular contributor and US hip-hop technology legend Mike Johns, who tweets here and is heading up iAM DIGITAL: MUSIC & TECH Symposium at this year’s CTIA

Instagram gangbangingWe’ve seen how social media has played an important role in creating cause awareness, inciting revolutions, and toppling Government regimes.

However, who could have ever imagined that these powerful tools would be used by US gangs across America? In cities such as New York, Chicago and Los Angeles, gang members often use Facebook, YouTube, Twitter, Instagram, and other social media outlets to spread vitriolic ‘diss’ messages and encourage rival gangs to respond. Continue reading

Irish eyes are smiling after global tech giants support

IrelandWordCloudA group of global tech companies has thrown its weight behind an initiative to promote awareness of the booming technology sector in Ireland.

Companies involved include Facebook, Google, Microsoft, Oracle, Symantec, Twitter and Intel. Despite the economic downturn, Ireland’s technology sector has continued to grow with more than 74,000 employed directly and more than 200,000 indirectly. Continue reading

SMS traffic may have peaked, but not the use of silent SMS

snoopingEither I’m getting old or SMS isn’t what it was. This year at midnight on New Year’s Eve I received one text message wishing me luck for 2013 and the person who sent it wasn’t even drunk.

Rewind ten years, even five years and it was a very different story. Acres of text messages from wasted friends and contacts, one year I received more than 100 such missives… and probably replied to all of them. Continue reading

2013, the year that Twitter becomes email (for the masses)

intlieotI’ve just tweeted a link about Twitter’s ‘impending’ IPO for 2014 when it is expected to be valued at $11 billion. This is a ridiculously low valuation and I will tell you why.

I’ve used Twitter for four years. I took to it like a duck to the desert, thought it was stupid and let my profile linger for six months before I started playing with it.

The rest is (my personal) history. It became my salon, leading marketing tool, ego, friend and just about defined my emerging digital being. It would be reasonably true to say that I fell in love with it, like falling in love with London. A *special* kind of love.

New friends, the 21st Century person that I wanted to be known for, not the lingering child of the 1970s who stopped evolving when Mama, we’re all crazee now by Slade was Number One for the fifth week.

But it’s taken a surprisingly long time for Twitter to become mainstream and I don’t mean it’s ubiquity in the print and online media where it’s almost replaced non-analytical journalism.

A lot of my (non-digital) friends still don’t use it, worse still they use Facebook, which is like using a dirty rag to wash your car, unlike the pure chamois of Twitter. Unforgiveable.

So, all these stories of Twitter not being able to monetise its so many million users have led some, noticeably this week in a London newspaper, to believe that social media may have peaked.

Nonsense. It may be bifurcating and trifurcating and might even be jolly well tetrafurcatiing into niche social media, but the masses still haven’t taken to it like they did to email 12-15 years ago.

That’s because it’s *difficult* to use properly. Those who deride Twitter are usually the thickest of all, they remind me of fatwa-waving Muslims who didn’t bother reading The Satanic Verses. Ignorance is always loud.

But this year could be different. I’ve started noticing followers among my non-Twitter mates, tenatively sending out the odd message, becoming more confident as they begin to understand what a wonderful thing it is.

And where they tread, the great unkempt masses of idiots who think The Sun running a pro-war ad in an Argentinian newspaper is a good thing, will follow. In 2013 it will become the new email as it for those of us who see a DM as more personal, valuable and immediate than an email.

That’s because nobody has ever, ever said ‘Did you get my DM?’ because they know it’s arrived, they know their Twitter addressee would think they were stupid if they did so. But not so with email, I can’t begin to tabulate the number of people who still ask me whether I received their email (Of course I did, you idiot, I just ignored it… and you).

So, dump your Outlooks or even your Gmails and sign up to Twitter now. But you already have, haven’t you? That’s because you’re reading this and if you’re reading this, then you’re a cool digital dude anyway.