According to a white paper from Juniper Research, these revenues will be driven by increasing data usage, as operator migration and marketing towards 4G will offer faster broadband networks and reductions in roaming charges will spur heavier usage. Continue reading
The report, conducted by Juniper Research says that it will be tablet users. Currently the smartphone market accounts for 70% of current adspend, a stake that will dip to 50% in 2018, on the same level as tablets.
While app downloads will increase exponentially to 2018, the majority of in-app advertising expenditure is likely to be spent on advertising with social mobile giants such as Facebook and Twitter.