Hootsuite launches social media video Integrations

Hootsuite integrates video via YouTube, Facebook, Twitter, and Instagram


Social media platform Hootsuite has announced video integrations with YouTube, Facebook, Twitter, and Instagram. Now organisations can manage their videos from a single platform, reducing complexity and increasing reach across social to improve customer engagement..

According to the company, ‘in the ever-changing digital landscape, video has shifted from a nice-to-have tool for marketers to an integral communication channel for businesses’. It cites that in 2015 Facebook more than doubled its video view sto eight billion, tweets containing video receive more than twice as many RTs as those without and the time users spend watching videos on Instagram has soared 40% in the past 6 months.

From the Hootsuite platform, users can approve, schedule, and publish videos across social networks. The video integrations also allow users and companies to monitor comments and collaborate to manage multiple accounts so that they can respond faster to customers’ enquires.

While investing in videos is a good first step, just posting videos is not enough to make an impact with audiences. To truly get the most out of video, businesses need to use social to increase its reach and credibility. According to a new online survey conducted by Hootsuite, 58% of respondents are more likely to watch a video if it has been shared by friends or family on a social network.

“Our new video integrations with YouTube, Facebook, Twitter, and Instagram underscores how crucial video is to organisations as they evolve their digital transformation strategies. These integrations will better support our clients who are investing in video for broad appeal, promotion and education to really engage and grow their audience,” said Ryan Holmes, CEO of Hootsuite.

All of this is very interesting, but I prefer TweetDeck to Hootsuite, but if it wasn’t for either platform, then Twitter would not be the so-called force it is today. The future is clearly video; brands and companies need to start acting quickly or they will be left behind.

Anonymous posts mean men read women more

According to Artios, an London-based artificial intelligence company, anonymous posts mean we are more likely to read female writers.


As somebody who writes for The Economist I know all about anonymous bylines. Every story in that publication comes from within, those of us who are party of that privileged band of writers may not have our names accredited to the story we’ve written, but none of us care.

For gender relations, however, it would appear that people (including women) are more likely to read posts written by women if they are anonymous. A recent ‘blind’ survey of 1,000 people across Facebook, Twitter and Instagram from AI company showed that we are biased towards male writers, when rated on a variety of criteria, including trustworthiness, approachability and friendliness.

The study also revealed that women generally responded more positively than men to all types of content, women and men were also more likely to feel patronised when the post was written by the opposite sex and posts written by men had a more positive overall response than posts written by women, It was, however, women that responded most favourably. 40% of women vs 38% of men rated male-authored content positively.

As a man who has read The Golden Notebook, Backlash and respects Naomi Klein more than 95% of men I have ever read, and who really thinks he is gender-neutral, I must make a terrible confession.

A cursory look at my sprawling library of books show a huge proportion of male writers. Maybe book publishers should ‘de-gender’ bylines and just show the surname. Maybe then this shocking imbalance can be rectified and we can all read the content, not the gender.

Will Vine become THE social network of 2014?

* This is a guest blog from Oliver West, Digital Director of design agency Arkitex

vineIf we compiled a list of all the available social networks it would stretch from our desk to the moon, OK, maybe that’s a bit of an exaggeration but there are lots of them on the web, 99% of which you will never have heard of before.

There are obviously a collection of the more popular ones that you will be familiar with, Facebook, Twitter, Linkedin, Instagram. New networks are popping up all the time trying to compete with the big players and ultimately most of them fail to gain the necessary traction to enter the game for one reason or another. Continue reading

Pitch’d brings advertisers to Vine and Instagram

London startup Pitch’d has launched a social video competition platform to help brands and agencies harness their followers’ creativity.

The Pitch’d platform lets brands and agencies initiate Vine and Instagram video competitions in a matter of minutes, challenging users to shoot short videos, then encouraging them to share with their networks. Continue reading

US gangs use social media to daunt, flaunt and taunt

This post is by regular contributor and US hip-hop technology legend Mike Johns, who tweets here and is heading up iAM DIGITAL: MUSIC & TECH Symposium at this year’s CTIA

Instagram gangbangingWe’ve seen how social media has played an important role in creating cause awareness, inciting revolutions, and toppling Government regimes.

However, who could have ever imagined that these powerful tools would be used by US gangs across America? In cities such as New York, Chicago and Los Angeles, gang members often use Facebook, YouTube, Twitter, Instagram, and other social media outlets to spread vitriolic ‘diss’ messages and encourage rival gangs to respond. Continue reading