Switchere partners with Sienna Network for fiat on-ramp

Sienna Network has partnered with Switchere to allow the purchase of wSIENNA (ERC-20 version of the native SIENNA token) using credit and debit cards on their platform. This partnership greatly lowers the barrier of entry to Sienna Network.

Switchere is a licensed and fully compliant financial services provider. Switchere allows users to easily buy and sell cryptocurrencies in a few simply steps using credit and debit cards.

Users can easily purchase wSIENNA on Switchere and send it over the Secret Network Ethereum bridge to convert it into native SIENNA (in order to be able to interact with Sienna Network’s privacy-preserving DeFi applications).

To purchase wSIENNA on Switchere, users will first need to register for an account. Users will then need to complete a few KYC steps. Once the KYC information is reviewed and confirmed, users will be able to freely purchase and withdraw wSIENNA.

Exclusive Beta Access for Sienna Knights NFT Holders

Holders of Sienna Knights NFTs will be able to access the on-ramp before it is made available to the public. To check if you qualify for beta access, navigate to the options menu on the bottom left corner of the SiennaSwap app, and click on the “Get Access” button from the “Get early beta access” menu option.

SiennaSwap is a privacy-first, cross-chain decentralized exchange where users can swap tokens privately with zero front-running.

SiennaSwap runs on Secret Network, which is the first blockchain with privacy-preserving smart-contracts with high scalability and low fees. Transactions are executed almost instantly, and with privacy combined, front-running is effectively mitigated.

switcher

Please note that while Switchere allows US residents to purchase all major cryptocurrencies (BTC, ETH, LTC, BCH, XRP etc.), they are prohibited from purchasing other tokens including wSIENNA. EU/Asia/Africa residents are allowed to purchase wSIENNA on Switchere. Stay tuned for a US fiat on-ramp.

Gamepay Wins $250K Grant From Everscale DeFi Alliance

gamepay

Metaverse company Gamepay has won a $250,000 grant from Everscale Grants, a campaign from the Everscale DeFi Alliance designed to bring in exceptional projects that can grow the Everscale ecosystem.

The company will receive financial support for ongoing expansion, technical mentorship from a team of industry experts as well as project structuring and market support.

Gamepay provides all the necessary tools for global game developers to launch their P2E games on its platform, focused on creating multiverses as well as an active community, the first product being Chickey Chik, which will launch in a NFT marketplace later this month

“We are certain the outstanding GamePay team will successfully implement their project, and we are delighted that such a technologically sophisticated service will appear in the Everscale ecosystem. 

“I hope that the example of GamePay will be followed by other startups, for whom the speed, reliability, and infinite scalability of Everscale are critical”, said Stan Prikhodko, Head of Everscale Defi Alliance grants program.

Gamepay will provide Everscale with rapid community growth and engagement as well as Tier 1 media exposure and ensure that the company will be an active player in growing the Everscale ecosystem as well as distributing the Chickey Chik game to Everscale wallet holders.

“To say we are honoured and excited at receiving this grant is the biggest understatement of 2022. We know Everscale is as agile and as passionate as us when it comes to scalability, speed, advanced smart-contract environment and the ability to support growth at full scale without limits.

“The onboarding process for receiving the grant was super-professional and seamless and we look forward to growing our ongoing partnership and collaboration,” said Daniel Santos, Gamepay CEO.

The $250,000 grant will be used to expand the footprint of the growing Gamepay and Chickey Chik community as the company pursues its roadmap of NFT and game delivery.

Recently profiled and lauded in Forbes magazine, Gamepay recently received $1.2 million pre-seed funding, led by Seier Capital with further investment from 8VI Group.

About Gamepay
Blog: https://chickeychik.medium.com/
Twitter: https://twitter.com/chickeychik
Facebook: https://www.facebook.com/Chickey-Chik-10344798557091
Instagram: https://www.instagram.com/chickeychikofficial/
OpenSea: https://opensea.io/chickeychik
Discord: https://discord.gg/chickeychik
Whitepaper: https://docsend.com/view/3b3ve76mhtq5sf5k
Website: https://chickeychik.com/
Telegram: https://twitter.com/OfficialChickey
Reddit: https://www.reddit.com/user/OfficialChickeyChik
Youtube: https://www.youtube.com/channel/UCN_LNU5EaXrrbzKKtDIKwiQ

Pradeep Nalluri Q&A – President Mutual Mobile

Pradeep

Pradeep, welcome to Mob 76, please tell our readers about Mutual Mobile

We are a leading digital agency that brings digital experiences to life. We’ve been at the forefront of digital transformation ever since the advent of the smartphone era a little over a decade ago. We’ve worked on building digital experiences for companies like Walmart, Nike, AccuWeather, The Economist, and more.

I believe you’re based in Austin, Texas?

Mutual Mobile’s cross-functional team predominantly works out of Austin, Texas, (where we’re headquartered) and Hyderabad, India. Our commitment to borderless teams reflects in the fact that we have employees across North America, Europe, and India—allowing us to stay nimble on our feet when it comes to taking up and delivering work globally.

You’ve had an incredible journey from your birthplace in India. How did all this happen, Pradeep?

When India opened its markets in 1991, the inflow of ideas (and foreign exchange) into the country significantly altered my outlook on life. Almost overnight, India came alive with a million opportunities for success. In such a time, my love for computers and gaming sparked when I got my hands on an Intel 386 in the 6th grade. I spent countless hours on it— always coding, building websites, and gaming.

This early interest translated into a bachelor’s degree in Computer Applications. I used to finish my university classes in the mornings and rush to my job as a Systems Administrator for a local firm during the afternoons and evenings. By the time I graduated, I had close to 4 years of professional work experience—putting me higher up the ladder than most of my peers.

Even so, I was fortunate to have mentors who recognized my drive and gave me early opportunities to build and run studios. So when the chance to lead Mutual Mobile came in 2014, I was all set and raring to go!

I understand you’re looking to expand to Europe this year. Where are you looking at basing yourselves?

London is where we’re setting up base. We have marquee clients in the UK and Europe. I was over there in the last quarter catching up with customers and partners after a COVID-brought 20-month hiatus.

What is behind the strategy of having a European office, Pradeep?

Professionally, we go back some way in the UK, having delivered work here before. But, currently, there is a war for talent unfolding here. Businesses are looking not just across the pond but all over the world for collaboration—especially in the teeth of realities served by things like the Great Resignation.

In such a scenario, I see a gap that agile and borderless digital teams can fill very well. After all, we bring quality as well as the experience of working with Fortune 100s to the table. Setting an office up in London gives us a chance to get more boots on the ground and be there when our customers look to become increasingly digital-driven.

What challenges does Mutual Mobile face in 2022?

Our biggest challenges this year would be helping our customers leverage the rapidly evolving techscape of today—especially with the mainstream entrances of the metaverse, web3, and on-chain solutions.

As I say this, our team is working to ensure our customers successfully transition into this new age, open unprecedented channels of revenue, and become more efficient in their workflows and user solutions than ever before.

Do you have any advice for the entrepreneurs in our audience, Pradeep?

A huge personal hero of mine is actually a fellow Londoner: Felix Dennis! In fact, his book ‘How to Get Rich’ has been one of the biggest shapers of who I am today. I must concede the title is a bit corny but don’t let that throw you off. Every entrepreneur must read it. It’s a timeless tome on wealth and value creation.

Apart from that, I’d just ask you to remember this: “The best time to start something cool was a decade ago, and the second-best time is now. If it’s perfect, you waited too long.” Bias towards action, take calculated risks, cut your losses fast.

Is the continuing problem of Covid going to affect your business?

COVID disrupted almost every major industry in the world. A lot of people suffered and the pandemic, in general, has been a huge global ordeal. However, it proved to be a tailwind for our line of work. In just a matter of months, the knowledge industry underwent a paradigm shift and frankly, I just don’t see us ever going back. Most employees today find commuting to work every day passé! So I can confidently say that we will continue to remain remote and borderless while continuing to deliver the best work to all our clients.

Any predictions for 2022?

The metaverse is here to stay. The sooner we optimise for it, the better prepared we will be to harness its full potential when it rolls out.

Thanks for everything, Pradeep, I hope it goes well

The pleasure was all mine. Thank you for inviting me.

Q&A: Eric Fulwiler, CEO Rival

rival

Welcome to Mob76 and our readers, Eric. You’ve recently set up Rival, a ‘new type of agency’, why is it different?

The first thing I’ll say is Rival is new. And we are taking a very product-like approach to how we’re building our offering. Meaning, it’s going to iterate and evolve as we go. So why I think it’s different now might be different six months from now and will definitely be different twelve months from now.

One of the biggest fundamental differences is I’m coming from a product business building a services offering, so we’re going to do it a little bit differently with Rival. But in terms of our actual ‘points of differentiation’, we have three: what we do, how we do it and why we do it.

Rival is a marketing consultancy – that’s what we do. There are plenty of those out there, but what we focus on is bringing challenger marketing strategies and capabilities (aka marketing innovation) into incumbent organizations. We believe you don’t need to be a startup to be a challenger – we’re trying to help any business, think, act and grow like a challenger.

Secondly, how Rival does things is different. We’re a management consulting firm for CMOs, not an advertising agency. And our mantra for how we work is ‘we try to work ourselves out of a job as quickly as possible’. We are about teaching people to fish, not fishing for them (or trying to charge them as many days as possible for the fishing trip!).

I think that’s different than how a lot of consulting firms think and act. And lastly our vision and why we do this is different. We’re hoping to set a new standard for what it means to be a modern consulting firm on three fronts: life/work balance, diversity & inclusion, and social impact. You can see more about what this means to us on our website, but we’re passionate about doing good, not just doing well, even if it is on a small scale at this point.

You’ve worked in FinTech with 11:FS as CMO, how was that experience?

The team at 11:FS have built something really special and I feel lucky to have been a part of it as CMO and then CCO running the consulting business. We were able to build one of the stronger, more differentiated brands in financial services, and had a great time doing it!

There’s a lot that I learned from my time there and I’m still good friends with the team. I actually think there’s a lot of overlap between what we’re doing on the marketing innovation front and what they’re doing on the product innovation front, so hopefully our paths will cross more in the future.

As MD at Vayner Media, what was it like working with Gary Vaynerchuk?

It was amazing working for Gary. I tell people I got ten MBAs’ worth of education in the time I spent working with him. I joined VaynerMedia when it was 15 people, so you can imagine the learning experience and opportunity that comes with that. I spent seven years working for him overall, including opening the office in London, and was lucky enough to report to him directly for that entire time.

It’s no surprise to me at all that he’s built the empire he has. He’s a truly incredible CEO, entrepreneur and human being. And of course, he still wants to buy the New York Jets! It’s amazing to think that he might actually pulll it off. It would certainly be a fantastic thing for the Jets, ha!

Can you imagine a better PR brand and marketing play for them, not to mention the impact he could have on viewership and the fan base? To me, it’d be a no brainer…but somebody’s got to be willing to sell at the right time! I actually put out a post a while back on the 20 biggest lessons I learned working for Gary – that’s the best place to go to hear some stories and key takeaways . The biggest thing you can’t see from the outside, but you feel every day being on the inside is how much he genuinely cares about the people around him.

As an American living in London for some time, how do you think the city is doing at the moment?

I’ve been here for six years. I came here pre-Trump, pre-Brexit, and obviously pre-Covid. So I’ve seen a lot of change in London – it’s home for me now. There’s been a lot thrown at London the last few years, but cities like this always figure it out.

There are ups and downs, but they’re not match for the energy and entrepreneurialism here. It’s really special to see, feel, and be a small part of. So many amazing, special, hard-working people solving so many problems from so many angles. I’ll always bet on London having a bigger and brighter future ahead of it.

Any thoughts on the NFT craze? Is it relevant to Rival?

The NFT craze is relevant to everybody. There is a ton of hype right now from these early applications of it – so many’get rich quick’ activations being done. It’s a bubble for sure, but a lot of people will make a lot of money in the bubble, and then a lot of people will lose a lot of money when it pops. It’s similar to the dot-com bubble of the late19 90s.

And much like that bubble, the ‘stocks’ that were hot might pop, but the underlying trend and technology is here to stay and will be foundational for the next 10 plus years of social and business interaction. So if Rival is about marketing innovation, which really means leveraging the realities of today to drive growth of your business, NFTs are definitely going to be part of that marketing reality – maybe just a bit more in the future than the present.

I think a lot of the marketing activity that’s happening now is kind of marketing for the sake of marketing. Many brands are doing it just to get the headlines and to get the awards. I really wonder how much of it is actually driving business results. But I do think that marketers in the world of 2022 should spend time really understanding what NFTs are, so that when the real applications of them for mainstream brands come up, you’re not behind the curve. Sorry to plug our own stuff again, but I did just interview Gary on his perspective on this and what he’s building with his own NFT project and agency!

Any predictions for marketing in 2022?

One of the things that Gary used to say is that it’s much more important to react faster to the present than to predict the future. I always loved that advice and I like to steal that answer when somebody asks me for my predictions. It really is the right way to think about things…I understand why people ask the prediction question, but I think it’s the wrong question.

I think the focus should be more about what can you do to take more opportunity from the way things are right now? That said, I’ll give you a some of the things that I’m really interested in for 2022.

1) NFTs: some of that hype bursting and people starting to figure out the practical applications of it to drive business growth

2) The role of artificial intelligence in the creative process. It’s probably more a 2025 thing than a 2022 thing although it is happening in places, but I think there are a lot of businesses and pieces of the marketing machine that can be augmented by artificial intelligence. That evolution will be really interesting to watch happen

3) We’re still at the early stages of figuring out what this trend towards a post-cookie, first-party data-led world is going to look like. And a lot of businesses are going to have to figure that out in a real way next year

The first thing I’ll say is Rival is new. And we are taking a very product-like approach to how we’re building our offering. Meaning, it’s going to iterate and evolve as we go. So why I think it’s different now might be different six months from now and will definitely be different twelve months from now.

One of the biggest fundamental differences is I’m coming from a product business building a services offering, so we’re going to do it a little bit differently. But in terms of our actual ‘points of differentiation’, we have three: what we do, how we do it, and why we do it.

We are a marketing consultancy – that’s what we do. There are plenty of those out there, but what we focus on is bringing challenger marketing strategies and capabilities (aka marketing innovation) into incumbent organizations. We believe you don’t need to be a start-up to be a challenger – we’re trying to help any business, think, act and grow like a challenger. Secondly, how we do things is different. We’re a management consulting firm for CMOs, not an advertising agency.

And our mantra for how we work is ‘we try to work ourselves out of a job as quickly as possible’. We are about teaching people to fish, not fishing for them (or trying to charge them as many days as possible for the fishing trip!). I think that’s different than how a lot of consulting firms think and act. And lastly our vision and why we do this is different.

Rival will set a new standard for what it means to be a modern consulting firm on three fronts: life/work balance, diversity and inclusion, and social impact. You can see more about what this means to us on our website, but we’re passionate about doing good, not just doing well, even if it is on a small scale at this point.

QuietOn Sleep ear plugs review

QuietOn

Everybody deserves a good night’s sleep and the arrival of some Quieton Sleep earplugs to review certainly woke me up when the box arrived in the post.

To say that the last 18 months have been stressful would be the understatement of the past 100 years. After the horror of 2020 and the uncertainty of 2021, the need to be free of anxiety has been the first priority of humanity.

Whether people are night owls or early risers, the need for sleep is a prerequistite for health and living longer as well as surviving the fear of Covid and this ever-present pandemic.

A completely new industry has formed promising all types of cures, nostrums and ‘solutions’ for the world’s sleeping crisis. To be able to get into bed and to awake rested is now fundamental to getting through life in one piece.

The first job is to get a comfortable bed and mattress, that is crucial for rest and an environment of quietude is also important, so the noise-cancelling QuietOn Sleep ear plugs are one way to achieve silence from outside noise, be that a snoring partner, near or distant traffic or anywhere that is not the preserve of a Cisterian monk.

The world’s religions know how important silence is for one’s health and beliefs as much as the rest of the world knows how noise can shatter somebody’s peace of mind.

The QuietOn Sleep earplugs offer such solace. As many airline travellers know, noise-cancelling products are invaluable, but the unwieldiness of headphones especially when trying to sleep creates discomfort.

Earplugs are the best alternative and they work just as well in a bed as they do on a flight. Coming with a foam layer, they are easy to lodge in the ear and don’t fall out as sleepers toss from my pillow to another.

At first, it can be a little discombobulating when waking to silence and one’s own thoughts, but the very nature of a good night’s sleep means that REM and deep sleep create good dreams, so it’s like awakening to the sun shining on your face, it really feels that good.

They’re not cheap, but quality products never are and QuietOn Sleep ear plugs are meant to last, rather like the human body when it is calm and rested. Forget the price, don’t lose the excellent cradle charger then come with and enjoy sweet dreams… zzzzzzzzzzzzz.