Grapes Q&A – Dan Beasley, Co-Founder


Grapes has done amazingly well, so welcome to Mob76 Outlook and our readers, Dan.

Thanks for having me, looking forward to sharing.

Tell us about Grapes and what you’re doing?

Grapes is the biggest and most successful blockchain project launched in 2023. We launched in the midst of a bear market and saw more than $110 million flow through the project, which was a combination of NFT volume and our token launch.

We are backed by the biggest and most reputable investors in Web 3 including Animoca Brands and we’ve raised $8 million as part of our strategy to be a recognised global entertainment brand.

What type of entertainment do you offer?

We entertain consumers in a number of different ways. We develop exciting and addictive games, build IP, foster an interactive sense of community, partner with huge global brands and create token and DeFi products for the native web3 community.

We like to think we do it differently by creating games content in Web3 and utilising them there, but also taking that content into Web2 and making it highly accessible for everybody.

We aren’t building games and experiences that require huge knowledge, massive gaming PC rigs or numerous wallets and bridges. Everything we do is available in places that consumers are already familiar with and comfortable in using, such as  the Apple Store, Google Play, Roblox, Steam and others.

So you’re a Web3 games company?

Yes, but more importantly, we’re a global entertainment brand that was born on mobile, but is relevant in all forms of entertainment categories.

It’s not just other Web3 projects that are our competitors. It’s any company that offers entertainment on mobile, so it could be King or it could be Spotify or Netflix. All of us are all competing for people’s attention.   

We are building a long-term, trustworthy, sustainable and profitable business model. The Grapes IP is designed to appeal to all age groups and we offer a simple front door into the world of web3 through games, experiences, products, tokens and NFTs.

Where did you get your inspiration for Grapes?

The mobile game Angry Birds back in the late 2000s changed everything for mobile games. It became popular because of its simple, yet addictive, gameplay, fun characters and widespread availability and Grapes is seeking to emulate this. 

The inception of Grapes was born from our years of experience looking at what scales globally in entertainment on mobile in particular combined with what was then the current art style and project thesis in Web3.

We felt strongly that there was a huge opportunity for a fun, playful and entertaining brand to be born in the space that had no limits on where it could develop in the future.

What’s the back story of the company?

Grapes was founded by myself and Ben Cusack, veterans of mobile content, but from significantly different backgrounds. 

Ben started in mobile games in 2004, building content, games and studios for some of the planet’s biggest gaming IP.  He led the Square Enix Mobile Gaming Studio in Europe for more than 10 years, taking mega gaming franchises to mobile, including Tomb Raider, Final Fantasy, Space Invaders, Championship Manager and many more.

I started in mobile in 2006 taking David Beckham to mobile and has more than two decade’s experience in mobile gaming and entertainment and has been integral in taking many influencers and TV brands to mobile for the first time, including David Beckham, Who Wants to be a Millionaire with Sony Pictures, X Factor, Mr Bean and KSI to name but a few.

Between us, they have created more than 500 million downloads and countless No 1 games to our names. 

Where do you think you stand with your competitors?

Our goal is not to smash Web3 lingo at the wider audience. Anyone can play our games. If you are a Web3 fan, you can connect your wallet and get various unlocks (special tournaments and so on). Also, soon players will be able to use $GRAPE to play each other.

In Web3 in particular we would count Pudgy Penguins as best in class as of today. Alongside elements of Yuga (BAYC / MAYCprojects, Memeland and Mocaverse). 

But when it comes to our gaming infrastructure, we are miles ahead of our Web3 competitors. We have four games in the market already and decades of joint experience on how to scale these.

Grapes was designed with product expansion in mind and we built our team ahead of launching. Other less thought-out projects from potential competitors are now struggling. Their strategy of NFT collection first saw huge initial success in that space, but are now backpedalling to create utility with no previous experience.

Web3 content seems to have hit a significant bump in the road, what are your thoughts on the market?

Web3 and crypto is going through a transitional period, from its dark underworld reputation to FTX headlines of chicanery and fraud to a need for a more regulated industry, but the crypto winter is thawing and arguably, we’re in the early stages of the bull market.

Bitcoin ETFs have dominated both industry and retail news over the past few weeks and have opened a huge new market for potential investors. Consumer interest is building again in these sectors with positive global sentiment moving apace.

We built in a bear market preparing for a bull market and we believe that this strategy will enable us to grow and scale rapidly throughout 2024.

Exciting times, thanks for sharing with us

My pleasure. Looking forward to catching up in 12 months’ time in early 2025.

Redecentralisation – Wandhofer and Nakib – BOOK REVIEW

Redecentralisation is not a word that rolls off the tongue. It sounds like a buzzword that has been mangled by business speak, but after reading Redecentralisation – Building The Digital Financial Ecosystemit will make sense to those who are disciplined enough to read through it.

Co-written by technologists Ruth Wandhöfer and Hazem Danny Nakib, the book is a detailed guide to how finance works, how it used to work and how it’s going to work in the future.

The authors explain that early humans were naturally decentralised in small groups until evolution took over and humans embraced centralisation to be safe.

The financial world we live in now is going back to a looser, more individual experience and systems will reflect this.

I enjoyed this immensely. I wasn’t aware of the term redecentralisation, but from the first paragraph I knew I was in the hands of two experts. It brings together past, present and future financial systems and explains how Web3, blockchain, crypto and AI are going to change everything.

While preaching to this reader as the converted, I learnt about how financial legacy systems work at the heart of global commerce and alien acronyms finally made sense. It made me think about how the metaverse will finally become part of our everyday lives and why crypto is not a fad and Bitcoin is a fascinating technology that defines blockchain and it’s verification of trust.

I also trusted the authors who have a deep understanding of how money works and why’s it’s now so important that people are ready for the disruption that the next force of technology change will bring.

I am now better prepared for the future; always a good sign from a business book, although that future may become extremely daunting for this who refuse to change their ideas. Recommended.

PlanetPlay Q&A – Rhea Loucas, Founder and CEO


Hi, Rhea, welcome to Mob76 Outlook and its readers

It’s a pleasure to be here, thanks for inviting me.

Let’s go straight in. Do you think we have hit a tipping point with climate change?

Yes. We are at a tipping point, in both good and bad ways.

2023 is the hottest year in human history. In September 2023, the temperature was roughly 1.75° warmer compared to the pre-industrial period. That means we have officially missed our goal for the first time. Although we can’t say we are completely doomed, the situation is very urgent.

If we look at this concept ‘carbon budgets’, it refers to the total amount of carbon dioxide emissions that can be released into the atmosphere while still limiting global warming to a specific target, such as 1.5°, each passing year of delayed action reduces the available carbon budget and increases the difficulty of achieving long-term climate goals. Tragically, the clock is really ticking.

On the other hand, we have seen some positive signs that our decades of efforts are starting to see some resutls. For example, for the first time in history, we have seen clean energy investment surpassing the investment into oil production, this year, 2023. We have seen more young people speak up about their concern on this topic, the issue has received a lot of attention compared to before.

However, the speed of global warming hasn’t slowed down. We have more to do but we don’t have much time. We are at a juncture now. Our future depends on our choice today.

Please explain to our readers what you mean by your term ‘passive activism’?

This is an interesting term, how can you be an activist but at the same time being passive? It sounds contradictory but actually not. “Activism” here means as long as you care about this issue, you want it to be solved, you are one of us, actively want the climate change issue to be solved. “Passive” here is the “how” you achieve this.

Have you heard about this word “climate anxiety?” I think we all have this symptom. We want the world to be better and want the climate challenge to be solved, but we don’t know how to get involved, what we can do, stop using plastic cups, seems so far away from contributing to reducing 52 billion tonnes of carbon emissions every year. We feel anxious we might not be able to do what climate activists require us to do, we might not be able to give up our life and family for the sake of our planet, although we know we all have the responsibility to save it. We are here to solve this problem.

At PlanetPlay, our mission is to allow anyone, anywhere, to easily take climate actions by doing what they are already doing. What we mean is if you need anything, buy it from PlanetPlay website, it will be at the same price, but we take part of the money to help fight climate change. How? By investing directly into those projects that can reduce CO2 emissions. You can track your impact made by your purchase, you are a “passive activist” here to help the planet.

For example, PlanetPlay starts with helping gamers achieve this, all the game purchases on the marketplace are directly funding our project in Kenya – the Hongera Clean Cookstove project, helping the local families live a better life and preserve the forests in Mount Kenya region.

What other climate change initiatives is PlanetPlay involved in?

PlanetPlay is actively involved in many climate related initiatives. Apart from Hongera Clean Cookstove project, we are also partnering with other amazing NGOs on initiatives that can clean up the environment, and also partnering with organizations like UNDP to understand young generations’ view on climate related topics, and inform the policy makers to make better decisions.

One of the core activities PlanetPlay does is to partner with game companies and creating in-game “green activations” together. For example, we create special in-game challenges that focus on spreading green messages to players, as well as special in-game assets that players can purchase, and part of the revenue can be donated directly to the green projects we do. There are more than 3 billion people in the world playing games, the power is massive here. By engaging with PlanetPlay, players can be “passive activists” on solving climate change issues easily.

Can you foresee a future where every global transaction contributes a micropayment towards climate change?

Yes and this seems natural to us. We are facing an issue that is at a scale that we have never seen before, and equally we need a solution at the same scale. If we want to engage everyone on this planet to join us on this journey, we believe allow everyone to become “passive activist” is the way.

McKinsey has done a study on how much we need to spend to transit the world economy to Net Zero, that could be used as a rough estimate to represent how much we need to solve the climate change problem.

The answer is an eye-watering price – 9 trillion dollars every year all the way till 2050. If you don’t really understand how much money is 9 trillion dollars, it is roughly 8% of the global yearly GDP. That is what we need. So we do see a future where every global transaction contributes a micropayment towards climate change, that perhaps is the most straightforward way to solve the problem.

All media such as TV and movies are ‘warming’ to featuring climate change. Why is the games industry more important?

Games are the media of today. It has already been bigger than the film and music industry combined for a few years. There are more than 3 billion people in the world nowadays playing games. What makes it more unique is games talk to young generations.

Before we call it “climate change”, it was called “global warming”. The issue has been around for more than 20 years. Climate change, eventually, will impact the young generation much more than our generation, if we don’t act fast enough now, so it is also not a surprise that young people are the ones at the front line of making changes.

However, we as human beings have seen drastic change in the past 20 years on technology, the way we live, the way we get information, the way we entertain ourselves… perhaps more than the last 50 years, thanks to the exponential growth of technology. So why do we expect young people to take the old method to fight climate change? We need a new method, the younger generation need a new method, and that is through games.

There was a lot of noise at COP28. What did you make of it?

It is complex, but also not unexpected. There is something achieved, for example the establishment of a loss and damage fund, and more financial support to private sector green investment, but I think it is not enough.

It will be interesting to see what happens next at countries’ level, as even though it is “historical” that the summit reached a kind of agreement where the majority of the countries accepting fossil fuels were the main climate problem, and agrees to “transit away” from it, but it does give countries freedom to “choose the path”.

I worry, this will again be the same story, the action and words will have a huge gap, when politicians are struggling balancing short term benefits and long term critical goals, they will eventually still choose the short term benefits. We have seen this too many times, and unfortunately history always repeats itself. That’s why I see it more as a wakening call, we need concrete action, if we really want to solve this problem, rather than just relying on words and talks.

Do you think we can still save the world?

Yes I remain positive on this question. One story I always tell people is to look back in the 80s how we solved the ozone layer depletion crisis. If you are a bit young you may not even know that once upon a time there was a big hole out there on our ozone layer. I see that as a testament to humanity’s capacity to act swiftly for a collective goal.

In 1987, the Montreal Protocol was signed, this international treaty aimed to phase out the production and consumption of ozone depleting substances, and the global response was rapid and decisive, with amendments strengthening the protocol over time. That has proved that we have the ability to solve a global crisis if we really put effort and actions in.

Although the climate crisis is a bigger and more complex issue, what it needs is no different. We are just lacking a way to engage both public and private sectors, to take actions together. So that is what PlanetPlay is focusing on, we envision a world where taking actions to fight climate change doesn’t have barriers, thus we can still save the world by doing it as fast as possible.

That was awesome, Rhea, a lot of food for thought. Thank you for sharing.

It was my pleasure. There is a lot of work to do and we’ve only just started.

Games and marketing giants embrace Ibiza


After the success of the inaugural Ibiz Tech Forum earlier this year, Play the Game Agency, known for its expertise in the video games and digital entertainment sector, launched the Marketing & Gaming Ibiza Edition that attracted a select audience of influential guests from the leading brands in their respective sectors.

Brands such as La Liga, Riot Games, Visa, Epic Games, Xiaomi, EA, Dia, El Pozo, Finetwork, Iberia Express, G2A.COM, Asus, Simyo and others attended. Professionals from the marketing, advertising and video game industry also gathered to learn from experts in publishing, broadcasting, new social networks, media, promotions, metrics and esports.

Beyond offering networking and interesting talks, the first edition included the Video games Creative Awards, a creativity awards about the video game industry looking for strategy,
disruption and formats. They were presented by Néstor Santana, Business and Brand Disruptor at MAPFRE.

These awards provided visibility to advertising projects developedbbetween September 2022 and September 2023, involving prominent brands such as Coca-Cola, Gucci, HBO, Heineken, among others. The winner of the gold joystick was G2A.COM, thanks to their campaign in which they launched a graphic design contest with Artificial Intelligence.

Attendees were able to immerse themselves in a 360º experience, as they enjoyed exploring the wonders of Ibiza, both in terms of tourism and gastronomy.  Special thanks went to the Consell de Ibiza, not only for their support as official sponsor, but also for their vision and understanding of the importance of the videogame sector and new forms of digital entertainment.

Play The Game believe that this collaboration will continue in the future, opening new opportunities and exploring together the boundaries in this exciting industry.
Marketing & Gaming Ibiza Edition was notable for returning to the essence of more intimate and disruptive events, a trend that had not been experienced for a long time and was sorely missed.

Generative AI loves humans in the loop

(Written by AI & edited by Frederik R. Pedersen, Founder and CEO, generative AI company EasyTranslate)


Generative AI is going to change the world, but humans in the loop are going to be vital if it is going to live up to its potential. It will transform translation and localisation.

When businesses expand into new markets and target audiences who speak different languages, the need for effective communication is paramount. Traditionally, translation has been the way to bridge linguistic gaps and to do it in the most ‘local’ way possible. 

As US writer Marshall McLulan once said the medium is indeed the message, but that message has to deliver the same meaning, whatever language it comes in. That’s not always an easy thing to do. Great translation and localisation depends on a number of factors.  

For instance, a Danish Christmas celebration may differ significantly from an American one and a direct translation may not adequately convey those differences. As a result, content may come across as inauthentic or culturally insensitive, potentially alienating customers and hindering market penetration.

Translation is a complex discipline that often fails to capture the nuances of local culture and context, but that is changing rapidly for the better. Generative AI technology is changing translation to the extent that translation-as-we-know-it is becoming redundant in today’s global market.

Translation is dead, long live New Translation, but what does this mean? 

With the advent of generative AI, the potential for fine-tuning models on a company level is stratospheric. The opportunity to seamlessly communicate with any community in any language and to know that all parties will thoroughly understand that message is Utopian, but it is in our grasp.

Contrary to media speculation, this will not mean the end for humans in the process. While generative AI is going to disrupt translation forever, it will be humans that will take the discipline to another level.

Recently, the Times in London reported that Sue Brooks, Managing Director of the Reuters News Agency would be ‘astonished’ if generative AI did not report on news stories, especially financial results, by the end of 2023.

She went on to say that as the company introduced a raft of AI features to its services, there was ‘always a human in the loop’ to ensure an optimal service.

At EasyTranslate, we have been talking about humans in the loop for a long time. We believe that it is the perfect combination for customers who want to utilise Large Language Models (LLMs) to their optimal advantage.

By bringing in humans to finesse the early work of generative AI, there is likely to be a technological evolution towards proprietary Small Language Models (SLMs), meaning that not only will translation will be perfect from language-to-language, it will also accurately convey the particular tone and language of each customer.

This approach saves clients money because AI, which is cheaper than human capital, does the heavy lifting with the bulk of copy and translations first, before a translator and/or copy editor is brought in for specific parts of the process to improve it. In this process, copy editors also assist to refine machine learning. 

This is a game-changer.

Beyond the cases where people are trying to understand a text merely written in an unknown language, the goal for all translation tasks is communicating with a local audience in their own language with the aim to establish that process as locally relevant.

By bringing together technology and humans in this way, that Utopia can be reached and then taken to an even higher level. This is not pie-in-the-sky thinking about a perfect future, it is happening now and it is happening very quickly.

Translation, while essential for conveying basic information, does not fully resonate with a target audience. By bringing together generative AI and those humans in the loop, it does.

Original content created with the help of AI and combined with human copywriters, offers a more scalable and adaptive solution for businesses looking to expand into new markets. 

Instead of simply translating text, generative AI creates content tailored to the specific cultural context and preferences of the target audience. By fine-tuning the AI models/the system on a company level, businesses  ensure that their messaging is consistent and effective across different regions and languages, without losing the essence of its brand identity.

The rise of generative AI and fine-tuning models may initially seem threatening to the translation industry. However, it’s important to recognise that these technologies will also complement and enhance the work of translators. 

Rather than replacing human expertise, AI-GC can assist translators in generating more accurate and culturally appropriate translations, while also increasing efficiency and reducing turnaround times.

Additionally, the translation industry can adapt by focusing on higher-level tasks that involve a deep understanding of cultural nuances, such as transcreation or localisation consulting. By embracing these new technologies, translators will continue to play a crucial role in facilitating global communication.

While AI has made significant advancements, it still struggles with accurately capturing the intricacies of language, tone, and context. Human translators, with their cultural knowledge and intuition, will continue to be essential in ensuring that content is not only linguistically accurate but also culturally relevant and appealing to the target audience.

We also believe that we need to offer humans the direct chance to work with customers. Our free freelance marketplace connects verified translators and copy editors to localise content and ensure it’s consistent with a brand’s identity and voice.

The future of global communication lies in a collaborative approach that combines AI-generated content and fine-tuning models with the irreplaceable skills and expertise of human translators. 

By working together, businesses can create more effective and culturally sensitive content, ultimately fostering better connections with their target audiences around the world.