PlanetPlay Q&A – Rhea Loucas, Founder and CEO

Planetplay

Hi, Rhea, welcome to Mob76 Outlook and its readers

It’s a pleasure to be here, thanks for inviting me.

Let’s go straight in. Do you think we have hit a tipping point with climate change?

Yes. We are at a tipping point, in both good and bad ways.

2023 is the hottest year in human history. In September 2023, the temperature was roughly 1.75° warmer compared to the pre-industrial period. That means we have officially missed our goal for the first time. Although we can’t say we are completely doomed, the situation is very urgent.

If we look at this concept ‘carbon budgets’, it refers to the total amount of carbon dioxide emissions that can be released into the atmosphere while still limiting global warming to a specific target, such as 1.5°, each passing year of delayed action reduces the available carbon budget and increases the difficulty of achieving long-term climate goals. Tragically, the clock is really ticking.

On the other hand, we have seen some positive signs that our decades of efforts are starting to see some resutls. For example, for the first time in history, we have seen clean energy investment surpassing the investment into oil production, this year, 2023. We have seen more young people speak up about their concern on this topic, the issue has received a lot of attention compared to before.

However, the speed of global warming hasn’t slowed down. We have more to do but we don’t have much time. We are at a juncture now. Our future depends on our choice today.

Please explain to our readers what you mean by your term ‘passive activism’?

This is an interesting term, how can you be an activist but at the same time being passive? It sounds contradictory but actually not. “Activism” here means as long as you care about this issue, you want it to be solved, you are one of us, actively want the climate change issue to be solved. “Passive” here is the “how” you achieve this.

Have you heard about this word “climate anxiety?” I think we all have this symptom. We want the world to be better and want the climate challenge to be solved, but we don’t know how to get involved, what we can do, stop using plastic cups, seems so far away from contributing to reducing 52 billion tonnes of carbon emissions every year. We feel anxious we might not be able to do what climate activists require us to do, we might not be able to give up our life and family for the sake of our planet, although we know we all have the responsibility to save it. We are here to solve this problem.

At PlanetPlay, our mission is to allow anyone, anywhere, to easily take climate actions by doing what they are already doing. What we mean is if you need anything, buy it from PlanetPlay website, it will be at the same price, but we take part of the money to help fight climate change. How? By investing directly into those projects that can reduce CO2 emissions. You can track your impact made by your purchase, you are a “passive activist” here to help the planet.

For example, PlanetPlay starts with helping gamers achieve this, all the game purchases on the marketplace are directly funding our project in Kenya – the Hongera Clean Cookstove project, helping the local families live a better life and preserve the forests in Mount Kenya region.

What other climate change initiatives is PlanetPlay involved in?

PlanetPlay is actively involved in many climate related initiatives. Apart from Hongera Clean Cookstove project, we are also partnering with other amazing NGOs on initiatives that can clean up the environment, and also partnering with organizations like UNDP to understand young generations’ view on climate related topics, and inform the policy makers to make better decisions.

One of the core activities PlanetPlay does is to partner with game companies and creating in-game “green activations” together. For example, we create special in-game challenges that focus on spreading green messages to players, as well as special in-game assets that players can purchase, and part of the revenue can be donated directly to the green projects we do. There are more than 3 billion people in the world playing games, the power is massive here. By engaging with PlanetPlay, players can be “passive activists” on solving climate change issues easily.

Can you foresee a future where every global transaction contributes a micropayment towards climate change?

Yes and this seems natural to us. We are facing an issue that is at a scale that we have never seen before, and equally we need a solution at the same scale. If we want to engage everyone on this planet to join us on this journey, we believe allow everyone to become “passive activist” is the way.

McKinsey has done a study on how much we need to spend to transit the world economy to Net Zero, that could be used as a rough estimate to represent how much we need to solve the climate change problem.

The answer is an eye-watering price – 9 trillion dollars every year all the way till 2050. If you don’t really understand how much money is 9 trillion dollars, it is roughly 8% of the global yearly GDP. That is what we need. So we do see a future where every global transaction contributes a micropayment towards climate change, that perhaps is the most straightforward way to solve the problem.

All media such as TV and movies are ‘warming’ to featuring climate change. Why is the games industry more important?

Games are the media of today. It has already been bigger than the film and music industry combined for a few years. There are more than 3 billion people in the world nowadays playing games. What makes it more unique is games talk to young generations.

Before we call it “climate change”, it was called “global warming”. The issue has been around for more than 20 years. Climate change, eventually, will impact the young generation much more than our generation, if we don’t act fast enough now, so it is also not a surprise that young people are the ones at the front line of making changes.

However, we as human beings have seen drastic change in the past 20 years on technology, the way we live, the way we get information, the way we entertain ourselves… perhaps more than the last 50 years, thanks to the exponential growth of technology. So why do we expect young people to take the old method to fight climate change? We need a new method, the younger generation need a new method, and that is through games.

There was a lot of noise at COP28. What did you make of it?

It is complex, but also not unexpected. There is something achieved, for example the establishment of a loss and damage fund, and more financial support to private sector green investment, but I think it is not enough.

It will be interesting to see what happens next at countries’ level, as even though it is “historical” that the summit reached a kind of agreement where the majority of the countries accepting fossil fuels were the main climate problem, and agrees to “transit away” from it, but it does give countries freedom to “choose the path”.

I worry, this will again be the same story, the action and words will have a huge gap, when politicians are struggling balancing short term benefits and long term critical goals, they will eventually still choose the short term benefits. We have seen this too many times, and unfortunately history always repeats itself. That’s why I see it more as a wakening call, we need concrete action, if we really want to solve this problem, rather than just relying on words and talks.

Do you think we can still save the world?

Yes I remain positive on this question. One story I always tell people is to look back in the 80s how we solved the ozone layer depletion crisis. If you are a bit young you may not even know that once upon a time there was a big hole out there on our ozone layer. I see that as a testament to humanity’s capacity to act swiftly for a collective goal.

In 1987, the Montreal Protocol was signed, this international treaty aimed to phase out the production and consumption of ozone depleting substances, and the global response was rapid and decisive, with amendments strengthening the protocol over time. That has proved that we have the ability to solve a global crisis if we really put effort and actions in.

Although the climate crisis is a bigger and more complex issue, what it needs is no different. We are just lacking a way to engage both public and private sectors, to take actions together. So that is what PlanetPlay is focusing on, we envision a world where taking actions to fight climate change doesn’t have barriers, thus we can still save the world by doing it as fast as possible.

That was awesome, Rhea, a lot of food for thought. Thank you for sharing.

It was my pleasure. There is a lot of work to do and we’ve only just started.

Games and marketing giants embrace Ibiza

ibiza

After the success of the inaugural Ibiz Tech Forum earlier this year, Play the Game Agency, known for its expertise in the video games and digital entertainment sector, launched the Marketing & Gaming Ibiza Edition that attracted a select audience of influential guests from the leading brands in their respective sectors.

Brands such as La Liga, Riot Games, Visa, Epic Games, Xiaomi, EA, Dia, El Pozo, Finetwork, Iberia Express, G2A.COM, Asus, Simyo and others attended. Professionals from the marketing, advertising and video game industry also gathered to learn from experts in publishing, broadcasting, new social networks, media, promotions, metrics and esports.

Beyond offering networking and interesting talks, the first edition included the Video games Creative Awards, a creativity awards about the video game industry looking for strategy,
disruption and formats. They were presented by Néstor Santana, Business and Brand Disruptor at MAPFRE.

These awards provided visibility to advertising projects developedbbetween September 2022 and September 2023, involving prominent brands such as Coca-Cola, Gucci, HBO, Heineken, among others. The winner of the gold joystick was G2A.COM, thanks to their campaign in which they launched a graphic design contest with Artificial Intelligence.

Attendees were able to immerse themselves in a 360º experience, as they enjoyed exploring the wonders of Ibiza, both in terms of tourism and gastronomy.  Special thanks went to the Consell de Ibiza, not only for their support as official sponsor, but also for their vision and understanding of the importance of the videogame sector and new forms of digital entertainment.

Play The Game believe that this collaboration will continue in the future, opening new opportunities and exploring together the boundaries in this exciting industry.
Marketing & Gaming Ibiza Edition was notable for returning to the essence of more intimate and disruptive events, a trend that had not been experienced for a long time and was sorely missed.

Generative AI loves humans in the loop

(Written by AI & edited by Frederik R. Pedersen, Founder and CEO, generative AI company EasyTranslate)

generative

Generative AI is going to change the world, but humans in the loop are going to be vital if it is going to live up to its potential. It will transform translation and localisation.

When businesses expand into new markets and target audiences who speak different languages, the need for effective communication is paramount. Traditionally, translation has been the way to bridge linguistic gaps and to do it in the most ‘local’ way possible. 

As US writer Marshall McLulan once said the medium is indeed the message, but that message has to deliver the same meaning, whatever language it comes in. That’s not always an easy thing to do. Great translation and localisation depends on a number of factors.  

For instance, a Danish Christmas celebration may differ significantly from an American one and a direct translation may not adequately convey those differences. As a result, content may come across as inauthentic or culturally insensitive, potentially alienating customers and hindering market penetration.

Translation is a complex discipline that often fails to capture the nuances of local culture and context, but that is changing rapidly for the better. Generative AI technology is changing translation to the extent that translation-as-we-know-it is becoming redundant in today’s global market.

Translation is dead, long live New Translation, but what does this mean? 

With the advent of generative AI, the potential for fine-tuning models on a company level is stratospheric. The opportunity to seamlessly communicate with any community in any language and to know that all parties will thoroughly understand that message is Utopian, but it is in our grasp.

Contrary to media speculation, this will not mean the end for humans in the process. While generative AI is going to disrupt translation forever, it will be humans that will take the discipline to another level.

Recently, the Times in London reported that Sue Brooks, Managing Director of the Reuters News Agency would be ‘astonished’ if generative AI did not report on news stories, especially financial results, by the end of 2023.

She went on to say that as the company introduced a raft of AI features to its services, there was ‘always a human in the loop’ to ensure an optimal service.

At EasyTranslate, we have been talking about humans in the loop for a long time. We believe that it is the perfect combination for customers who want to utilise Large Language Models (LLMs) to their optimal advantage.

By bringing in humans to finesse the early work of generative AI, there is likely to be a technological evolution towards proprietary Small Language Models (SLMs), meaning that not only will translation will be perfect from language-to-language, it will also accurately convey the particular tone and language of each customer.

This approach saves clients money because AI, which is cheaper than human capital, does the heavy lifting with the bulk of copy and translations first, before a translator and/or copy editor is brought in for specific parts of the process to improve it. In this process, copy editors also assist to refine machine learning. 

This is a game-changer.

Beyond the cases where people are trying to understand a text merely written in an unknown language, the goal for all translation tasks is communicating with a local audience in their own language with the aim to establish that process as locally relevant.

By bringing together technology and humans in this way, that Utopia can be reached and then taken to an even higher level. This is not pie-in-the-sky thinking about a perfect future, it is happening now and it is happening very quickly.

Translation, while essential for conveying basic information, does not fully resonate with a target audience. By bringing together generative AI and those humans in the loop, it does.

Original content created with the help of AI and combined with human copywriters, offers a more scalable and adaptive solution for businesses looking to expand into new markets. 

Instead of simply translating text, generative AI creates content tailored to the specific cultural context and preferences of the target audience. By fine-tuning the AI models/the system on a company level, businesses  ensure that their messaging is consistent and effective across different regions and languages, without losing the essence of its brand identity.

The rise of generative AI and fine-tuning models may initially seem threatening to the translation industry. However, it’s important to recognise that these technologies will also complement and enhance the work of translators. 

Rather than replacing human expertise, AI-GC can assist translators in generating more accurate and culturally appropriate translations, while also increasing efficiency and reducing turnaround times.

Additionally, the translation industry can adapt by focusing on higher-level tasks that involve a deep understanding of cultural nuances, such as transcreation or localisation consulting. By embracing these new technologies, translators will continue to play a crucial role in facilitating global communication.

While AI has made significant advancements, it still struggles with accurately capturing the intricacies of language, tone, and context. Human translators, with their cultural knowledge and intuition, will continue to be essential in ensuring that content is not only linguistically accurate but also culturally relevant and appealing to the target audience.

We also believe that we need to offer humans the direct chance to work with customers. Our free freelance marketplace connects verified translators and copy editors to localise content and ensure it’s consistent with a brand’s identity and voice.

The future of global communication lies in a collaborative approach that combines AI-generated content and fine-tuning models with the irreplaceable skills and expertise of human translators. 

By working together, businesses can create more effective and culturally sensitive content, ultimately fostering better connections with their target audiences around the world.

ANC REVIEW: Tranya Nova Lite Wireless Buds

ANC

ANC is an acronym usually associated with South Africa and the name of the African National Congress, in turn associated with Nelson Mandela and the overthrow of apartheid. In this case, however, it applies to Active Noise Cancellation and the overthrow of annoying outside noise, a technology that has become increasingly attractive in a world of external chaos.

It’s no surprise that the people of today are happy to retreat into their headphones to experience a world of their making, not one out of control.

So step forward the Tranya Nova Lite ANC Wireless Buds, a cheaper alternative to Apple’s excessively overpriced Airpods and excellent value for those looking for a listening experience that is not based on brand, but on sound quality. Readers also get a 15% discount if they to to the official Tranya website and use code: Novalite15.

Tranya has been selling this type of product for a few years and have been previously reviewed on this website, usually with very good reviews. So, what of this particular iteration of its ANC wireless buds?

They’re good, very good and even if they are bit more fiddly to get going than Airpods, it’s worth the trouble. My ANC Wireless Buds came in an Apple shade of white, but there are other colors, most notably black.

There’s little to choose between AirPods, they look the same and easy to connect to a device through Bluetooth 5.3 and can be attached and switched to/with two devices at once through the three listening modes of ANC, normal and transparency mode.

The ANC is excellent with an emphasis on letting the noise in and increasing the efficiency of the sound/music. The transparency option not only blocked out annoying outside noise, it also cut out the sound of the wind when talking.

The Tranya Nova Lite ANC Wireless Buds come in the mandatory chargeable case via a USB-C connection or a wireless charging made. The company says that the battery life can last up to 36 hours, but a more realistic, although still excellent, nine hours is the norm.

I’m not an Apple fan and have rarely used Airpods, but I can’t imagine they’re much better than these wireless buds… and customers won’t have to pay the earth to receive great sounds, with fantastic ANC.

Recommended Christmas purchase.

REVIEW: Tranya Nova ANC Wireless Earbuds

Tranya Nova ANC wireless earbuds – exclusive 15% discount code – NOVA15US

nova 

Not everybody loves Apple and everything that Apple makes. Some prefer Android as a mobile operating system, some prefer a different type of laptop and some prefer earbuds that don’t cost the earth, but still supply great sound and a seamless listening experience.

So step forward, the Tranya Nova ANC wireless earbuds, a welcome alternative to other  expensive earbuds that are just as good, if not better, than their highly branded counterparts.

Retailing on Amazon at a reasonable $79.99 these earbuds come with all the necessary paraphrenalia and are easily connected through Bluetooth and especially Bluetooth 5.3, so two devices can be attached simultaneously and it’s easy to switch between them.

The case can be charged through a USB-C or wireless charging pad and the buds boast have a good nine hours of battery life. Using the case and it’s an   extra 27 hours, and the charge can be checked  at any time using the audio app.

There are three listening modes – ANC, transparency mode and norma and the ANC is especially effective in boosting the audio rather than blocking out any noise  while the transparency option lets noise in easily; call quality was also excellent.

The Novas are manipulated by touch controls; easy to use and dependable, something that isn’t always the case with budget wireless earbuds. This is a good product offering decent value for money. While they are not as ‘sexy’ as Apple’s EarPods, it depends on what the consumer is after.

In this case it is quality over branding and price over design. One for the pramatist rather than the slave to the brand.

The Tranya Nova earbuds are available at $79.99 (£62) from Amazon or the official site, with a discount of 15% off using the voucher code NOVA15US.