In 1969 Dali was approached by Spanish confectioners Chupa Chups to design a new logo, and as the king of branding he insisted that the logo be placed on top of the lollipop instead of the side so that it could always be seen intact.
Unsurprisingly, the logo has changed little in 43 years.
Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.
