baggl strives to help up to 300 small businesses during the tough months ahead with their innovative SME grant initiative, supported by AdSmart from Sky.
Amid the chaos of the Covid-19 Coronacoaster and impending lockdown, innovative start-up baggl, a new online barter marketplace scheduled to launch around mid-November, where businesses and freelancers can trade what they have or do, for whatever they need, albeit using a combination of barter trade credits and cash.
In order to help support other SMEs during the tough months ahead, baggl has created a match-funded TV advertising grant, pledging £1 million worth of their barter trade credits to contribute towards media and production, putting up to 300x small businesses on prime-time television leading up to Christmas and into the New Year, targeting thousands of potential new customers whilst at home.
This exciting initiative is being supported by AdSmart from Sky, as well as several video production houses, all of whom share baggl’s desire to help the small business community.
“As a start-up ourselves we’re all too familiar with the challenges that businesses face during a more buoyant economy, let alone the current Covid19 market conditions, therefore we’re thrilled to be able to work with AdSmart from Sky in helping small business continue advertising and on TV too, especially with so many marketing budgets being slashed right now,” said baggl’s CEO, Paul Grundy.
Each lucky applicant will receive a 30-second localised TV commercial, including video production, which will be broadcast frequently over 30 days across Sky’s world class content and premiumchannels such as Sky Sports, Sky Cinema, MTV, National Geographical and Sky Atlantic to name a few, targeting customers within a 2.5 mile radius of their desired postcode.
“AdSmart and baggl are looking forward to helping smaller businesses get onto TV and we’re excited to show smaller businesses how by joining this exciting initiative, they can utilise the power of AdSmart to help grow their business even in these trying times,” said David Sanderson, Director at AdSmart Local and Development.
The match-funded grant requires an equal contribution of £3,500 from successful applicants, totalling £7,000 for an AdSmart local TV campaign, including video production.
Businesses can apply for the grant via baggl.com, with applications being processed on a first-come, first-served basis.
Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.
