A new study has revealed, unsurprisingly perhaps, that lots of tweets means that brands rank higher in search engines.
Conducted using data from digital and search agency Branded3’s Twitter petition site, Twitition.com, and Google ranking data, the study analysed a sample of the site’s 1.4 million Twitter followers, 7.6 million signatures across 198,000 ‘Twititions’.
According to the company when someone signs a Twitition a tweet is sent from their account and for the purposes of the study it has been assumed that the number of signatures equals the number of tweets about a specific URL – the Twition.
Confused? So am I, but it sounds good. The study says that more than 7,500 Tweets means a Top 5 search enginge ranking while more than 10,000 Tweets almost guarantees a top ranking.
Click here if you want to find out more. I’m quite interested, but my brain hurts now.
Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.
