Brandwatch launches world’s first ‘social command center’

brandwatch_command_centerSocial media monitoring company Brandwatch has launched its first new product for six years, Brandwatch Vizia, a reinvention of the traditional social media ‘command center’.

Powered by the company’s social media analytics platform, Vizia provides multi-screen visual displays of real-time social media data and means customizable displays can be broadcast on any screen, including smartphones and tablets.

All screens are controlled remotely, allowing businesses to implement Vizia in multiple locations, helping organizations to make social data more accessible to different teams so they can make more informed decisions and, ultimately, become a more social business.

Brandwatch works with more than 700 companies and agencies that include marque brands such as Dell, Wells Fargo, PepsiCo, Whirlpool, Kellogg’s and Electronic Arts. Brandwatch’s command centre is the epitome of data visualisation and is perhaps setting itself up as the Bloomberg of social data; a social ticker if you like.

“We wanted to give brands a better way to display meaningful social data than the static, conventional versions the industry has produced until now. We’re particularly proud of the way businesses can control it remotely and set up automated ‘events’ to change their displays, and we’re gratified to see so much demand for it from our clients,” said Giles Palmer, Brandwatch CEO.

Two years ago the company was picked as one of five companies that influential tech blog site TechCrunch described as being the most likely next €100 million European exit.

Monty (630 Posts)

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.