FIVE SUMMER GIFTS #4 – Cat® S40 Refined Rugged Smartphone

CATThe ‘rugged’ smartphone market is growing with more than 10 million sales in 2014. Now, the new Cat® S40 rugged smartphone, an update on the previously released S50 is set to accelerate this market even further.

A recent survey by Cat phones revealed that 80% had damaged a handset in the last five years. Half had cracked or shattered the display, and just less than half had damaged a phone by accidentally dropping and other accidents had befell a further when dropped.

I have done all three things, and that’s only in the past 18 months.

Fixing broken phones is also a primitive business with micro-shops charging ridiculous prices to fix them, so no surprise that groups such as professional tradesmen and outdoor workers are investing in rugged smartphones.

The Cat® S40 rugged smartphone is expensive at around £400 (less on selected sites), but compared with fragile high-end smartphones and virtually indestructible, it is a worthy investment.

Stand-out features of the new S40 include:

● Drop-tested up to 1.8 metres onto concrete
● Super Bright Display capable of being read in direct sunlight
● Large Capacity Battery
● Glove-On Working Technology
● Wet-Finger Tracking Technology
● Waterproof warning sensors lets user know when the phone isn’t waterproof

“Too many people are being let down and left out-of-pocket by damaged smartphones due to them being used in work environments they were not built for. We recognised the need to use our expertise to launch a stylish, rugged smartphone that offers protection alongside style and performance”, said Oliver Schulte, CEO of Bullitt Mobile.

Monty (624 Posts)

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.


This entry was posted in Five Summer Gifts and tagged , , , by Monty. Bookmark the permalink.

About Monty

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.