Online shopping engine Styloko launches in the US

Styloko now has a US-dedicated site for American customers.

Styloko now has a US-dedicated site for American customers.

London-based shopping discovery engine Styloko has expanded its business outside the UK by launching a new site in the US.

With more than 30% of traffic already coming to Styloko from the US market, the new site allows American fashion-conscious females to discover and connect with their favourite designer and High Street brands and retailers, including those currently on the UK site.

With prices now displayed in dollars, international shopping is made even easier with brands such as ASOS, Net-a-Porter, Topshop and Matchesfashion.com, in addition to US favourites currently also on the UK site such as Saks Fifth Avenue and Macy’s.

“There are no barriers for Americans to access the very best that British fashion has to offer. We are so excited to offer a platform to enable Americans the opportunity to use our technology to discover even more popular British labels while also shopping the local brands they love,” said Shannon Edwards, Styloko CEO.

Styloko uses advanced machine-learning algorithms, which are based upon customer shopping behaviour and provides users with a personal and commensurate shopping experience. This includes a customised stream of products and boutiques to save items for immediate or future shopping and sales alerts.

“Over the last decade, London has increasingly become one of the leading fashion capitals attracting American expertise to the city. It is these experts who recognise that Americans are now looking to London with its vibrant fashion, music and arts scene and naturally demanding local brands,” added Edwards.

Monty (623 Posts)

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.