UK ecommerce startup Ometria pulls in $1.5 million seed funding

ometria_fundingE-commerce analytics company Ometria has raised $1.5 million in seed funding from a group of high-profile investors and entrepreneurs, including Huddle founders Alastair Mitchell and Andy McLoughlin.

Founded in London little more than 12 months ago, Ometria has staff in Moscow and operates a real-time platform targeted at online retailers that provides analytics for ecommerce businesses; it can be integrated with ecommerce platforms such as Magento and Shopify.

Think of it as Ometria turning every online retailer into a mini-Amazon. The company’s tools allow e-commerce sites to identify customers, ‘understand’ them… and sell to them. The real-time platform is aimed at mid-sized retailers who want to boost customer loyalty and maximise performance from their product range.

“Personalisation and customer acquisition are the biggest challenges that online retailers face at the moment — and any that don’t solve these problems will struggle to survive.

“Our platform has been built from the ground up by retailers, for retailers. It uses customer lifetime value to determine which channels are sending the best customers and to get a clear picture on which products to merchandise to maximise profitability,” said Ivan Mazour, founder and CEO of Ometria.

Monty (710 Posts)

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.