UK ecommerce startup Ometria pulls in $1.5 million seed funding

ometria_fundingE-commerce analytics company Ometria has raised $1.5 million in seed funding from a group of high-profile investors and entrepreneurs, including Huddle founders Alastair Mitchell and Andy McLoughlin.

Founded in London little more than 12 months ago, Ometria has staff in Moscow and operates a real-time platform targeted at online retailers that provides analytics for ecommerce businesses; it can be integrated with ecommerce platforms such as Magento and Shopify. Continue reading