Social media analytics company Brandwatch has launched Brandwatch Twitter Hindsight, which provides its customers with the ability to retrieve all relevant Tweets since 2006, as well as enjoy continued access to full real-time Twitter data.
While other platforms in the industry only offer up to two years of Twitter data, Hindsight offers access to the full eight years of public Tweets since Twitter’s inception.
This new Hindsight functionality within Brandwatch Analytics allows agencies and brands to:
* Uncover new angles for campaign planning by accessing tailored data snapshots for year-on-year campaign tracking, trend projection, and analysis of recurring or specific events from the full Twitter corpus
* Confidently share insights about the historical impact of past marketing activities
* Produce richer, more insightful analysis and reporting through unbridled access to complete Twitter dataset from the first Tweet in 2006
Brandwatch Analytics has been a Twitter Certified Product since May 2013 and was also the first company to offer full Twitter data through the Brandwatch API in partnership with Twitter-owned Gnip.
“Hindsight is a game changer. Brands and agencies want access to curated, high-quality data. Better data means better insight. We all know that hindsight is 20/20 and now our customers can see clearly what’s working and what isn’t.
“This is the first of several exciting product announcements we have coming up which we believe are new, are different and collectively lead the industry from analytics to real social intelligence,” said Will McInnes, Brandwatch CMO.
The Brandwatch data archive, including mentions from blogs, forums, news sites, incidental Tweets and other sites, dates back to 2010 and is available to Enterprise users as part of their subscription. Brandwatch Twitter Hindsight is available for Enterprise customers at a minimal fee. For more information,
Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.
