According to the company, marketers can ‘plan, track, communicate, collaborate, share and manage campaigns from initial concept to completion’. As we all like a one-stop-shop, this looks interesting and you can find out for yourself; the product is currently available to trial for free at www.kaboodlehq.com.
Kaboodle has been designed to support the way marketing campaigns are structured across integrated channels and encourages clarity and flow, described in the press release as ‘purposeful collaboration’.
Kaboodle differs from traditional marketing management and support tools because it has apparently been built by marketers for marketers. As it is cloud-based so users can work through thieir favourite browser.
“We want Kaboodle to be the de facto global collaboration platform for marketers, one that liberates and empowers them. It’s a product that doesn’t get in the way of your work,” said Kevin Freedman, Kaboodle CEO.