Cloud-based marketing grows up with Kaboodle launch

After more than two years of development, Kaboodle, a cloud-based marketing collaboration platform launches today.

According to the company, marketers can ‘plan, track, communicate, collaborate, share and manage campaigns from initial concept to completion’. As we all like a one-stop-shop, this looks interesting and you can find out for yourself; the product is currently available to trial for free at

Kaboodle has been designed to support the way marketing campaigns are structured across integrated channels and encourages clarity and flow, described in the press release as ‘purposeful collaboration’.

Kaboodle differs from traditional marketing management and support tools because it has apparently been built by marketers for marketers. As it is cloud-based so users can work through thieir favourite browser.

“We want Kaboodle to be the de facto global collaboration platform for marketers, one that liberates and empowers them. It’s a product that doesn’t get in the way of your work,” said Kevin Freedman, Kaboodle CEO.

Monty (698 Posts)

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.