Oscar-winning animation company Aardman has teamed up with Pearson to launch a mobile education app aimed at children up to five years old.
The Timmy’s Number Tracing app is aimed at helping pre-school children develop their basic maths skills in a fun and engaging way.
The app uses a character known as Timmy the lamb, a CBeebies favourite apparently, who helps children learn to form numbers. The press release goes on to say:
As parents know well, young children are fascinated by phones and tablets and this app is a unique way to help develop a love for maths from a young age.
They’ll probably want a phone for themselves on their next birthday then.
Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.
