Mobile education app all adds up for Aardman and Pearson

Oscar-winning animation company Aardman has teamed up with Pearson to launch a mobile education app aimed at children up to five years old.

The Timmy’s Number Tracing app is aimed at helping pre-school children develop their basic maths skills in a fun and engaging way.

The app uses a character known as Timmy the lamb, a CBeebies favourite apparently, who helps children learn to form numbers. The press release goes on to say:

As parents know well, young children are fascinated by phones and tablets and this app is a unique way to help develop a love for maths from a young age.

They’ll probably want a phone for themselves on their next birthday then.

Monty (711 Posts)

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.