Oscar-winning animation company Aardman has teamed up with Pearson to launch a mobile education app aimed at children up to five years old.
The Timmy’s Number Tracing app is aimed at helping pre-school children develop their basic maths skills in a fun and engaging way.
The app uses a character known as Timmy the lamb, a CBeebies favourite apparently, who helps children learn to form numbers. The press release goes on to say:
As parents know well, young children are fascinated by phones and tablets and this app is a unique way to help develop a love for maths from a young age.
They’ll probably want a phone for themselves on their next birthday then.