Mobile ad network InMobi snaps up UK-based Metaflow (for undisclosed sum)

Bangalore-based mobile ad network InMobi has acquired Metaflow Solutions for an undisclosed sum as the company continues to spend its recent $200 million funding.

Metaflow is mobile app management and distribution company that has been working hard in the mobile space for six years. Its CEO Charles McLeod is not only a good friend, but he’s worked his socks off with a great team to make this happen. The acquisition will ‘expand the distribution and monetisation of content for InMobi’s developers and publisher partners.

“At Metaflow, our mission has been to simplify and unify the process surrounding content management and deployment of apps to a distributed and highly fragmented marketplace. The global reach and technology backbone provided by InMobi is hugely exciting for us,” said Charles McLeod, CEO at Metaflow.

On a final note I’d like to thank Charles for the lashings of fizz we consumed on Friday afternoon and just to confirm that I can keep a secret. Nothing as sacrosanct as off-the-record. Congratulations, mate!

Mobile education app all adds up for Aardman and Pearson

Oscar-winning animation company Aardman has teamed up with Pearson to launch a mobile education app aimed at children up to five years old.

The Timmy’s Number Tracing app is aimed at helping pre-school children develop their basic maths skills in a fun and engaging way.

The app uses a character known as Timmy the lamb, a CBeebies favourite apparently, who helps children learn to form numbers. The press release goes on to say:

As parents know well, young children are fascinated by phones and tablets and this app is a unique way to help develop a love for maths from a young age.

They’ll probably want a phone for themselves on their next birthday then.