Digital agency discovers unicorn on Brick Lane

I’m not sure of this, whether it’s PR genius or sooo Shoreditch that it’s ridiculous after a unicorn* was spotted walking down Brick Lane this week.

LBi, the world’s biggest digital marketing agency, which has Coca-Cola, Sony Ericsson and Virgin Atlantic as some of its many clients also features the beast in its latest showreel to ‘symbolise the company’s ability to transform businesses so they’re equipped for the digital age’.

Now, creative people (of which I also profess to be) may get this ironic take on publicity, but a certain type of person outside the People’s Republic of E1 may have a different opinion. Either way, it got my attention, so that’s got to be right… right?

* A horse with a horn glued to its forehead

Monty (709 Posts)

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.


This entry was posted in Uncategorized and tagged , , , by Monty. Bookmark the permalink.

About Monty

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.