Notwithstanding the sparkly element of the picture and that we are obviously superstars, the adjacent picture is at a recent event in London’s Soho House, with Mike Butcher, editor-at-large of TechCrunch, some bloke in the background, my good self and Blonde 2.0 founder Ayelet Noff .
Blonde 2.0 is an award-winning tech-focused communications company and was founded by Ayelet eight years ago in Tel Aviv. Almost a decade on, it has decided to open its first office outside Israel in the rarified city of Boston, Massachusetts. They are very good at their job.
The company’s clientele includes tech giants such as Viber, StoreDot and Yo, as well as more than 70 other clients and will focus on providing services to startups and technology-focused companies in the US. It also works for VCs such as Rhodium, Singulariteam and Shaked Ventures.
“Expanding overseas is the next logical step for us. For several years now, the majority of our clients have come from outside Israel, so we wanted to add a location that will boost our ability to service and communicate with clients from around the world. We chose Boston since we already have great clients there, and good ties to the business community in the city,” said Blonde Co-CEO Motti Peer.
Blonde 2.0 is headquartered in Tel Aviv and employs 25 people and you may have noticed from the picture that Ayelet is a brunette, not a blonde, a fact that has no relevance at all to the rest of the content of this piece.