This morning around dawn I took my dog for a walk. Great time of the day, head full of ideas, feet full of dew… and a sturdy plastic bag to pick up her pooh.
At no time during this walk did I think how her pooh could be used to increase wi-fi access… at NO time.
However, in ten Mexico City parks, it IS being used to boost bandwidth courtesy of a new scheme from web provider Terra.
The company has connected litter bins to digitally metered scales so that every time aforesaid pooh is deposited so more free wi-fi minutes are granted to people at the parks.
Whoever is the creative behind this idea is a genius. She or he should be hired by the greatest agency in the land. Gags fail me, puns escape me but next time I take my dog for a walk I’m going to think just a little bit harder.
Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.
