Online shopping Engine Styloko launches in the US

Styloko now has a US-dedicated site for American customers.

Styloko now has a US-dedicated site for American customers.

London-based shopping discovery engine Styloko has expanded its business outside the UK by launching a new site in the US.

With more than 30% of traffic already coming to Styloko from the US market, the new site allows American fashion-conscious females to discover and connect with their favourite designer and High Street brands and retailers, including those currently on the UK site.

With prices now displayed in dollars, international shopping is made even easier with brands such as ASOS, Net-a-Porter, Topshop and, in addition to US favourites currently also on the UK site such as Saks Fifth Avenue and Macy’s.

“There are no barriers for Americans to access the very best that British fashion has to offer. We are so excited to offer a platform to enable Americans the opportunity to use our technology to discover even more popular British labels while also shopping the local brands they love,” said Shannon Edwards, Styloko CEO.

Styloko uses advanced machine-learning algorithms, which are based upon customer shopping behaviour and provides users with a personal and commensurate shopping experience. This includes a customised stream of products and boutiques to save items for immediate or future shopping and sales alerts.

“Over the last decade, London has increasingly become one of the leading fashion capitals attracting American expertise to the city. It is these experts who recognise that Americans are now looking to London with its vibrant fashion, music and arts scene and naturally demanding local brands,” added Edwards.

gamesGRABR back to the crowd for funding

tony_pearceGaming social network gamesGRABR, has launched a new round of investment to fund its critical next phase of growth. Following a successful crowdfunding campaign in late 2013 where it quickly achieved its £150,000 target and was over-funded by 20%, gamesGRABR is now looking to raise £400,000 on CrowdCube.

With upwards of 70,000 unique users per month and 49% returning month on month the fast growing start-up has achieved a highly engaged community in a short space of time, helped by partnering with influential vloggers to promote their own Featured Collections. These new celebrities of the Internet, including YogcastKim, Caddicurus and GamesSprout, with more than one million subscribers between them, bring a level of influence and reach unavailable via traditional routes.

Since closing its first crowdfunding round, gamesGRABR has achieved its stated goals and more. The contemporary ‘pinboard-style’ interface launched to allow the users to curate their own gaming collections, discover, engage, play and share them with other users, on any platform. Successful affiliate deals are already in place with retail giants Apple, Amazon and Game, plus the site has introduced its own e-commerce service via partnerships with Sony, Codemasters, Warner Brothers and Capcom amongst others enabling it to offer games, special offers and discounts direct to users.

“Crowdfunding works well for us, the gaming community and the very nature of gamesGRABR relies on peer-to-peer recommendations and that gives us exposure to potential new shareholders who love gamesGRABR. With this new funding round we can revisit those who have already invested plus reach those who perhaps missed out, show them the value in reinvesting in this exciting and critical growth pahse,” said Tony Pearce, gamesGRABR CEO.

The company will use the funds raised to expand its global marketing efforts and expand the technology, launching a mobile site and app to introduce mobile imaging to the mix, with an aim to reach one million unique users in 2015.

UK social shopping site Styloko appoints new CEO

Shannon_EdwardsIncreasingly influential London-based social shopping site Styloko has appointed Shannon Edwards as CEO for global business.

Styloko is a digital shopping tool/service that learns what customers like as they browse and then presents the items and the styles they want to see. Styloko uses advanced algorithms to build a fashion portrait and then curates an infinite personalised stream of products for customers.

The company’s customers can add products to their virtual boutiques either from Styloko’s own website, which aggregates almost 700,000 products from most major UK retailers, or from any other site across the web – simply by using their browser button.

Edwards joins Styloko with clear objectives; to raise awareness and grow the business globally, particularly with retailers and partners. Most recently, Edwards has been a consultant to high fashion-focused projects including Fashion Rocks Worldwide, Isabella Oliver Ltd, Bay Garnett and Vestiaire Collective.

With a successful track record of catapulting businesses to market leading positions, Edwards brings a wealth of knowledge and expertise to her new role. In 2008 she joined ShopStyle Europe as Vice President and Managing Director and grew the European fan base to more than two million monthly unique users with more than 3,000 fashion brands and retailers.

Before joining ShopStyle, she was a Director at eBay’s where she led the sales and merchant services teams and communications effort across the US and EU in San Francisco and London. She launched in France and was part of the team that brought the DoorOne brand to market. Previous to that she managed marketing communications for movies-by-mail company Netflix.

Styloko was founded by Yury Tereshchenk and Ivailo Jordanov who, alongside Editor-In-Chief Emily O’Brien have developed the company’s business by integrating a strong social community with ecommerce.

Linguabrand qualifies emotions through social media

emotional-baggageLinguabrand uses psycho-linguistic algorithms to extract social and emotional metrics from free text.

Recently they were supplied with two sides of an online discourse between those recently diagnosed with multiple sclerosis (MS) and those with the condition existing. Without even reading the discourse, they uncovered and quantified changing emotional needs. Continue reading