About Monty

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.

Juggle Jobs Gets Jiggly With Accountancy Cloud

juggleJuggle Jobs and Accountancy Cloud have announced a partnership to ‘address the growing number of startups that request high-quality flexible CFOs to work alongside their accountancy solution’

Many of Accountancy Cloud’s clients are at a growth stage where the need for a CFO to provide strategic direction and manage the relationship with Accountancy Cloud exists, but the budget for hiring does not. Accountancy Cloud is a challenger accountancy service using Open Banking and real-time financials to improve financial visibility.

Blending software and flexible staff, Accountancy Cloud offers best-in-class, personalised services to their customers, without the expensive fees associated with outsourced accounting firms.

It has built smart AI and machine learning technology to restore order to clients’ books, handle taxes and track cash. This, combined with a team of skilled finance professionals, means Accountancy Cloud provides a service that matches their customer base, who are naturally disruptors themselves.

Similarly, Juggle is a provider of experienced professionals to progressive startups. Its flexible hiring and management platform combines intelligent AI with the best of the human touch giving companies a curated experience expected in Executive Search, but without the price tag.

Accountancy Cloud approached Juggle after using the platform to hire inflexible professionals themselves, as they have a network of more than 45,000 flexible professionals, 50% of whom are within the finance and accounting vertical.

Alongside the community of professionals, they have a hiring and management platform that allows companies to find, onboard, pay, and manage experienced flexible staff at a fraction of the cost of traditional executive recruitment.

Wesley Rashid, CEO of Accountancy Cloud said: “The companies we work with are often in need of a CFO, both to manage the relationship between us and them and also to curate the financial strategy. However, the bulk of these companies are at growth stages and so finding and affording senior financial hires can be somewhat out of their reach.

“Accountancy Cloud used Juggle to find, hire and pay a number of our flexible staff and the process and outcome could not have been better, therefore a partnership in order to provide a much-needed service to our clients was a no-brainer.”

As well as partnering with Accountancy Cloud, Juggle recently published a guide to help start-up businesses make the right choices about hiring a CFO. The e-book Hiring a Part-time CFO: A Founder’s Handbook, is available FREE to download here.

Romanie Thomas, CEO of Juggle, said: “Eventually, all start-ups will outgrow their original accounting function and in order to approach scaling that up they must first outline their eventual needs.

“Knowing this is the first step in developing a role that can adjust and grow with the business. Having top tier talent on a flexible basis is the most sensible decision a startup can make.”

REVIEW: tFRWRD DIY Covid-19 Test (At Home)

Taking this Corona test at home takes patience but is awesome.

coronaCorona is a killer and nobody said that life was going to be easy, but on the run-up to Christmas 2019, life in retrospect was a breeze, as easy as pie, a walk in the park.

Now, 12 months on, the world is a different place after Corona, that nasty little crown, took nature’s advice and wreaked revenge on humans.

If you melt polar caps and set fire to the world’s biggest forests, where did we expect the pathogens to go? Disappear? Ha! No, they descended on us and now we’re a different, and more fearful, species.

Much has happened in 2020 and much will continue to happen. Mass testing and vaccines are the order of the day and it is clear that those who can afford to be tested and those who can acquire the vaccine are going to have very different lives to those who cannot.

Governments, immigration and airlines now demand testing certificates if people want to check their health, want to guarantee against self-isolation or even want to travel and get on a plane… without travelling miles to do so.

So, step forward the tFRWRD DIY Covid-19 Test, the Corona test that can be done at home before being dispatched to Vienna for test results and the ‘certificate’ to be well and to travel.

This is not an easy process and go that takes patience. The kit arrives by post with these, at first, confusing instructions.

1. ​Scan the QR code, download the app and register to complete the log-in process

2. Insert the cell phone into the recess provided and start video recording via the app

3. Insert the narrow tube into the holding point. Open the saline solution, put it in your mouth and rinse the oral cavity thoroughly for 60 seconds. Attention: Don’t swallow! After 60 seconds, rinse the straw into the insert narrow tubes and spit the saline solution into the tube through the straw

4. ​Discard the straw and the close tube with sealing adhesive. Place the tube in the transport container and close well

5. ​End video recording and close app and place the sample in the box and seal

6. ​Bring the test kit to the post office and send it off. You will get the laboratory test result directly on your app

This seems straightforward enough, but it takes time to go through the stages, not least the videoing of the process. However, this is a test for Corona and there can be no missteps… and this reviewer might be stupid.

It took me time to slavishly follow the instructions and just as I was about to emerge from the process to take my sample for shipment, I realized that I could only finish if I swapped browsers… of which there was no warning.

So, USE CHROME and save yourself a lot of time. Once that had been navigated and I had driven to a local outlet where I could send my sample via UPS, the rest of the experience was seamless.

I received an SMS letting me know at all times where my sample was and then, 24 hours later, an email saying I was negative. Job done.

There are increasingly a large number of options to testing for Corona. The UK has a number of centres where people can drive to and be tested there. Turnaround times are similar to that of tFRWRD DIY Covid-19 test, now least going privately.

But if you’re under lockdown for a considerable period of time and it’s difficult to go out into the world, stay at home and take the test using this product. It will give you peace of mind, even though it will send you a little mad actually doing it.

Admix Expands With Major Google And Spotify Hires

admixLondon-based games monetization company Admix has expanded its commercial team with two major hires in the US and EMEA.

These two appointments are the first part of Admix’s expansion plan in 2021 that will see the company double in size from 40 to 80 staff, following a $8.5 million Series A round in 2020.

Michael Silberberg, based in New York, is joining as VP Global Agency Partnerships after 14 years with Google across three continents, notably in London, where he spent five years as the head of global platforms leadership for WPP, Dentsu Aegis and other agencies.

In his most recent role, he served as the cross-functional leader across the entire WPP-Google relationship. Other previous responsibilities at Google included ecosystem development in Sub-Saharan Africa as well as leading demand generation in the wake of the DoubleClick acquisition.

“Since I was a kid reading William Gibson, I’ve been excited by the prospect of ads engaged with immersive digital environments. I can’t wait to drive growth of Admix’s ecosystem that enables game developers to monetize their virtual environments with in-play engagements for gamers,” he said.

Moreover, Alex Faust is joining as EMEA VP AdSales. Alex spent five years at Spotify, most recently as global leader of its international ad sales and brand partnerships team. Previously he spent seven years at Microsoft across UK and Global roles, most recently as sales leader of the multinational team, at the time part of Microsoft’s Global Accounts and Agency org.

“With gaming top of the league for audience engagement, we are witnessing the next big shift in media. In-play brings real value to all: brands, game creators and audiences, so the road ahead is incredibly exciting,” said Faust.


Silberberg and Faust will build out and lead the commercial teams across EMEA and the US, taking Admix’s new products to market with agencies and brands.

“In 2021 every brand is looking at leveraging gaming to reach their users in new ways, so now is the time for Admix to expand commercially. I couldn’t be more excited to have Alex and Michael join us to lead our efforts with brands and agencies globally,” said Samuel Huber, Admix CEO.

Admix was founded in 2018 and pioneered in-play, a monetization solution enabling game developers to monetise via data-driven product placements integrated inside gameplay, which are non-intrusive and provide advertisers with a new way to engage their audience while they play.

Advertisers can buy this unique inventory 100% programmatically via platforms such as DV360, TheTradeDesk or Xandr and target an engaged audience playing games at scale.

In 2020, the company has seen hypergrowth, its SDK now integrated with more than 300 games, and having seen 800% revenue growth across the year from unprecedented inbound and direct sales.

What’s Next For Bitcoin Payments?

bitcoinWe hear quite a lot these days about the idea of using bitcoin in actual payments. Some suggest that opportunities to spend bitcoin are on the rise, and that it is indeed becoming a major form of currency around the world. Others counter that spending opportunities are still few and far between, and may not be particularly meaningful to the average consumer anytime soon.

The truth is that we’ve reached a point at which you can more or less make what you want of bitcoin payments. If you want to seek out and highlight opportunities for spending, you can; if you’d prefer not to buy into the idea of bitcoin as useful money, you’re certainly not alone. So, rather than picking one narrative or the other, we decided to look not at the future of bitcoin payments. Without any argument as to whether bitcoin will be a mainstream currency or not, the following are some of the ways in which bitcoin may evolve as money.

Select Stores Will Continue to Accept Bitcoin

We have looked at ‘Where You Can Actually Use Bitcoin to Buy Stuff’ before, and in doing so highlighted some of the companies that have become known for embracing cryptocurrencies. These include Shopify, Subway, and Tesla, to name a few. We expect that in this space, bitcoin spending will more or less stay where it is now. A handful of major stores have been accepting it long enough for us to know that they’re not launching any major domino effect. McDonald’s isn’t accepting bitcoin just because Subway chose to, and so on. However, it’s also a good bet that some major stores will continue to dabble in cryptocurrency moving forward.

Gift Cards & Debit Cards Will Be Popular Options

In the aforementioned article we made note of gift cards that can be purchased with bitcoin (at sites like Gyft). These will continue to be used, and give people an indirect way of using bitcoin to fund purchases. The rising trend of bitcoin debit cards will likely be even more significant though.

Earlier this year, payment giant Visa partnered with Coinbase to allow the latter to issue bitcoin debit cards. This combination of traditional payment methods with cryptocurrency has brought abut a way for people to pay with bitcoin just about wherever they’d like. This system appears to work, which means bitcoin debit cards aren’t going anywhere (and will likely become more popular as word gets out about them).

Gaming Will Make Heavy Use of Bitcoin

Gaming has always been an interesting industry to consider with regard to cryptocurrency. It’s essentially a vast, international enterprise in which people are using different payment methods, and value privacy and security.

This more or less sounds like the perfect environment for crypto adoption, which is why we expect to see more of it. Already there are some gaming sites and platforms that accept bitcoin directly. However, there are also systems that enable other gaming companies to get more flexible about finances.

Discussions on gaming payments on FIS Global cover this idea, highlighting modern processors that can handle a “vast network of alternative payment types” and “process any payments” customers want to make. These processors are basically opening gaming platforms up to their digital, international audiences more effectively — and that process should include more bitcoin activity.

Bitcoin Will Be Useful in (Some) Travel

Bitcoin spending was linked to travel fairly early on, largely as a result of a few travel booking companies (including Expedia) getting on board early. Some of those companies have since backed off, but we imagine bitcoin remaining relevant in travel in a different way.

Specifically, it could become the preferred (and easiest) currency option at certain destinations. A Medium article made note of countries that are adopting bitcoin more rapidly and heavily than others, including places like Singapore, Switzerland, and Argentina. It may well be that travellers around the world find that bitcoin is worth acquiring to spend at certain destinations like these.

Whether or not bitcoin truly becomes a major, useful currency is a debate no one can win just yet. But these are some logical ideas as to where bitcoin spending may go next.

Admix announces $25,000 User Acquisition Boost program

Admix is offering AR and VR developers $25,000 for user acquisition.

admixAdmix, the in-game monetization solution that recently closed a $7m Series A, is offering developers a chance to win an up to $25,000 boost towards their user acquisition.

To participate, studios need to install the Admix SDK to power non-intrusive ads in their games, and monitor progress over the first six weeks. Admix will handpick apps with the most potential.

Developers can sign up here to the program and boost their acquisition.

Founded in 2018, Admix is a full stack monetization platform for game, esport, virtual reality and augmented reality developers wishing to monetize in a different way. Instead of traditional adverts such as banners or video interstitials, Admix’s SDK for Unity or Unreal enables developers to drag and drop posters, billboards or even 3D spaces in their games.

This ‘virtual estate’ is then sold programmatically to thousands of advertisers, a big differentiator to many competitive services acting as agencies. The Admix platform attracted over 200+ mobile publishers in less than a year, a growth that attracted VCs to lead a Series A round.

Recently, the Admix team has bolstered it’s partnership team with hires from AppLovin and inMobi. This team will evaluate performance of new apps joining the platform, monitoring weekly userbase growth, session time, retention, and monetization vitals via the Admix solution.

They will then award these UA grants to the most promising ones, and help acquire users via a mixture of sources, including their own in-game inventory – something that Admix is currently testing.

“While monetization has been our bread and butter, we have always tried to help the developer ecosystem, by sharing resources, or featuring indie developers. This is the next step, with us contributing financially towards the app success. We couldn’t be more excited about accelerating the next hit games” said CEO Sam Huber.

Although the program is open to all developers, including new apps, the terms and conditions of the offer indicate that Admix is mainly looking for apps with early traction, and strong unit economics, that they can accelerate through funding and UA expertise.

About Admix 

The company launched publicly in November 2018 by revealing the first-ever advertising campaign in VR with National Geographic and Oath (now Verizon).

They have since expanded to traditional games, and less than 18 months later, the company is working with over 200 game developers, including leading casual titles. Admix is doubling its inventory size every 2 months, which attracts over 500 advertisers monthly, including Fortune 500 brands like Amazon, Spotify, Uber and Universal.

>About Samuel Huber

Samuel Huber is the founder of Admix, a monetisation platform for games, VR and AR based in London. Previously, Sam was the owner of an indie game studio, building hyper-casual mobile games before they were cool. Today, Sam regularly speaks about game monetization, advertising and extended reality at conferences across the world.

Google Circle
Join my Circle on Google+

Plugin by Social Author Bio