Little Grey Cells #3… It’s time for an end of the TV-versus-internet argument

* Tess Alps is the CEO of Thinkbox, the marketing body for commercial TV, and avid campaigner for the end of the TV-versus-Internet argument. She spares a few moments to engage with her Little Grey Cells

I like lots of media other than TV
Yes, both as a consumer and as a marketing professional. But I do this job because I have a strong sense of injustice; no medium is more undervalued or misrepresented than TV. It’s a mission.

TV, not the TV
That’s what I represent and care about. The cultural importance of that professionally produced content can’t be overstated and it needs serious money to maintain the quality and range we currently enjoy. I couldn’t care less what technology delivers it or what screen you watch it on. Continue reading

Little Grey Cells #3… It’s time for an end of the TV-versus-internet argument

* Tess Alps is the CEO of Thinkbox, the marketing body for commercial TV, and avid campaigner for the end of the TV-versus-Internet argument. She spares a few moments to engage with her Little Grey Cells

I like lots of media other than TV
Yes, both as a consumer and as a marketing professional. But I do this job because I have a strong sense of injustice; no medium is more undervalued or misrepresented than TV. It’s a mission.

TV, not the TV
That’s what I represent and care about. The cultural importance of that professionally produced content can’t be overstated and it needs serious money to maintain the quality and range we currently enjoy. I couldn’t care less what technology delivers it or what screen you watch it on. Continue reading

DJs and musicians look beyond Facebook for Likes

* This is a guest blog by DJ, music producer and digital advertiser Tim Healey who tweets at @timhealey and whose official Facebook page is here

It came to a head on holiday about a year ago. I was confronted by my wife. I had been having an affair. A casual relationship and furtive interaction had become something sinister and all-consuming. She was right, time needed to be called. It was her and our girls… or Facebook.

She had busted me in beautiful Tegernsee, Germany, as I stood atop a sun-drenched snow-covered mountain. Instead of thinking “This is jaw-droppingly beautiful” or “Let’s make a snowman with the children”, my only thoughts were: “My Facebook fans will love this view of the valley and will generate loads of comments”. Continue reading