* Tess Alps is the CEO of Thinkbox, the marketing body for commercial TV, and avid campaigner for the end of the TV-versus-Internet argument. She spares a few moments to engage with her Little Grey Cells
I like lots of media other than TV
Yes, both as a consumer and as a marketing professional. But I do this job because I have a strong sense of injustice; no medium is more undervalued or misrepresented than TV. It’s a mission.
TV, not the TV
That’s what I represent and care about. The cultural importance of that professionally produced content can’t be overstated and it needs serious money to maintain the quality and range we currently enjoy. I couldn’t care less what technology delivers it or what screen you watch it on. Continue reading