In today’s tech business culture there is a preconception that you need to get the backing of angel investors or VCs in order to create a successful start-up. Doing so might give you immediate money in the bank, but you could end up relinquishing a larger share of your business than you’d ideally like to.
But you can start a successful business without funding. I’m the founder of Trackpal, a B2B software start-up. I launched Trackpal from scratch four years ago and now have paying clients across the globe. Based on my experience, here are six key factors in starting a successful B2B software business without needing funding. Continue reading