After much soul-searching and generous offers from two PR companies (you know who you are) I have decided not to attend this year’s Mobile World Content/Mobile Content World/MWC/MCW/whatever in Barcelona.

It’s not because I prefer it when it was held in Cannes, it’s not because I’ve met enough antennae-salesman in my life and it’s not because I received nearly 400 press invitations to meet companies… it’s because the idea of a traditional trade show repels me. Continue reading →

After much soul-searching and generous offers from two PR companies (you know who you are) I have decided not to attend this year’s Mobile World Content/Mobile Content World/MWC/MCW/whatever in Barcelona.

It’s not because I prefer it when it was held in Cannes, it’s not because I’ve met enough antennae-salesman in my life and it’s not because I received nearly 400 press invitations to meet companies… it’s because the idea of a traditional trade show repels me. Continue reading →