Businesses need a five-year plan… and a three-month plan

* This contribution is by Pete Shuttleworth, Executive Director of cool London film company Pretzel Films

Time is an increasingly important factor in every aspect of our lives these days. Time, or the lack of it, leads to the constant need to update our priorities. This in turn leads to the inevitable realisation that if you put buying your wife flowers that far down the priority list then you will never get to it.

In business, timing is crucial. For me this simple understanding came a little late. I started a business almost exactly seven years ago, in March 2005, six months before my first child was born and five months after I was married. Continue reading