Tag Archives: freemium

Google Glass hitches ride with travel organiser TripIt

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tripitTripIt, a travel organising app with more than 10 million users, has launched on Google Glass. The app lets travellers obtain trip information ‘at eye level’ when faced with gate changes, flight delays and cancellations… but the more interesting features are not free, they will cost $49 a year.

This form of, yes you guessed it, Glassware means travellers can keep their smartphone tucked away, while all the information needed to make a journey as smooth as possible is in sight. Flight details are displayed conveniently upon arrival at the airport, followed by a car rental, hotel, and any other travel reservations previously forwarded by email. Continue reading →

I’m free!… Crunch offers free accountancy software for UK start-ups

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UK start-up Crunch today disrupted the accountancy industry by offering its accountancy software service Solo free to customers.

By offering a free service AFTER the launch of its premium service, the company has turned on its head the so-called Freemium model.

Apparently the software ‘is identical to Crunch’s original premium product and allows users to manage their bookkeeping, raise invoices, record expenses and view their tax liability in real time, all at zero cost’.

Naturally, the idea is that new customers will use the free service and then upgrade to Crunch’s premier accountancy package that includes human customer support and more.

It’s a smart idea, but not one without risks. As long as the company’s existing customers don’t get the hump too much and the conversion rate is as high as Crunch expects then this could be good news for UK start-ups… and even better news for Crunch.