GUEST AUTHOR Steve Masters provides online publishing and marketing consultancy to SMEs in a number of countries, mostly the UK and Portugal.

Will social media kill off lawyers? That’s the question we should consider after a number of high profile gaffes by big brand owners, who have tried to protect their image by calling in the dogs.

Back in the days when all news came via newspapers, radio or TV, any person or brand owner wishing to protect themselves from defamation or malicious campaigning could simply call up Biglaw & Partners to obtain a cease and desist letter; or they could ask a judge to apply an injunction which would be immediately adhered to. Continue reading →