Orange keeps its eyes on the African Cup of Nations ball

African-Cup-of-Nations-2013~10Global operator Orange is continuing to grow its brand in Africa by its sponsorship of the African Cup of Nations (AFCON) 2013 football tournament that is currently taking place in South Africa.

The company has sponsored AFCON since 2009 and is committed to do so until 2016. Six of the teams who will be competing are from countries where the Group operates its own network Continue reading

Orange and Baidu put weight behind Android in Africa

africa_orangeOrange and Baidu have partnered on an enhanced browser for customers in Africa and the Middle East.

This is Baidu’s firs global operator deal to co-develop such a browser for emerging markets. It is available in Arabic and English with French in development and will be pre-installed on Android devices across Orange’s 24 AMEA territories.

The browser offers one-click access and its enhanced data compression of 90% means faster access for AMEA customers. Continue reading

It could have been oh so different, but there’s f*ck-all Olympic bunting in Paris

Yesterday I went to Paris to meet Maria Sharapova but it rained and rained so I stayed in the Orange hospitality tent and drank lots of champagne.

By the time I entrained the Eurorail back to Ashford (International is a joke btw) she had just started her match so she didn’t have the pleasure of meeting me. Shame, it could have been the highlight of her career.

Paris is a nice city, but as the taxi wended its way to Gare du Nord I noticed there wasn’t much bunting around… and there was certainly no Olympics signage around. Funny that. Continue reading

It could have been oh so different, but there's f*ck-all Olympic bunting in Paris

Yesterday I went to Paris to meet Maria Sharapova but it rained and rained so I stayed in the Orange hospitality tent and drank lots of champagne.

By the time I entrained the Eurorail back to Ashford (International is a joke btw) she had just started her match so she didn’t have the pleasure of meeting me. Shame, it could have been the highlight of her career.

Paris is a nice city, but as the taxi wended its way to Gare du Nord I noticed there wasn’t much bunting around… and there was certainly no Olympics signage around. Funny that. Continue reading

For EURO 2012 the future is Orange for the app, not so clear for the England football team

The England football team may be losing players to injury on a daily basis, but in direct disproportion EURO 2012tm sponsor Orange seems to be adding features to its tournament app. At least one of them will qualify for the next stage.

UEFA and Orange have now added geolocation and augmented reality features to help fans enjoy the tournament. The augmented reality functionalitly can be viewed through the phone’s camera and mates can be found using the app’s Friend Finder.

There are numerous other features available, but don’t take it from me, download the app here, you don’t even need to be an Orange customer. Future app improvements such as exclusive video of the winning England team are highly unlikely to ever be available.