For EURO 2012 the future is Orange for the app, not so clear for the England football team

The England football team may be losing players to injury on a daily basis, but in direct disproportion EURO 2012tm sponsor Orange seems to be adding features to its tournament app. At least one of them will qualify for the next stage.

UEFA and Orange have now added geolocation and augmented reality features to help fans enjoy the tournament. The augmented reality functionalitly can be viewed through the phone’s camera and mates can be found using the app’s Friend Finder.

There are numerous other features available, but don’t take it from me, download the app here, you don’t even need to be an Orange customer. Future app improvements such as exclusive video of the winning England team are highly unlikely to ever be available.

The Orange EUFA EURO 2012 app spells the end of the football tournament wall chart

Orange and UEFA have launched the only Official UEFA mobile app for this summer’s Euros across eight platforms and in 11 languages.

The app is free and includes geolocation and augmented reality features. Fans will also be able to share content from the app on Facebook and Twitter as well as view premium video hightlights.

Morevoer, for those lucky enough to attend the tournament, visitors to Poland and Ukraine can use the app for information about the cities they’re visiting, information about the stadiums and all-important travel information.

This is all very well, and I can report that the app can do just about anything, but somewhere deep inside me something stirs.

Yes, it’s the memory of the scruffy print wall chart Sellotaped to the fridge looks as it has been consigned to the past, rather like England’s 1966 World Cup tournament.

Tempus fugit, tempus fugit

Orange signs up Sony Mobile as handset partner for UEFA EURO 2012™ (#football)

If you hadn’t noticed there is a big sporting event in London this summer, but another tournament is also taking place before the Olympic baton is handed over in July.

In June UEFA EURO 2012™ kicks off (boom-boom!) in the Ukraine and Poland, and official sponsor Orange has announced that Sony Mobile will be the global handset partner for the event. Continue reading