Live blogging and tweeting change the face of (boring) industry events

The industry event has been a feature of business since homo erectus sold his soul to become a biped, and sometimes nothing seems to have changed since those cave days.

If you’re of a certain age you’ll know what I mean. Interminably boring, expensive, pompous, time-wasting events that are designed to pouf the egos of presenters, usually men, who should stay in the office more and keep their PowerPoints to themselves. Continue reading