* This is a guest post from Bryan Tookey, UK MD of social media monitoring company Brandwatch who also tweets here
What do you get when you cross classic strategy frameworks with a start-up? Paralysing indecision. This rather depressing conclusion came to me two years into my role as the COO of our company, a start-up that has been booming in the social media monitoring sector.
I was confident I could help frame and direct the company’s strategy, having spent six years as a strategic consultant at McKinsey and then four years with strategically minded jobs at Google and Ask.com (two companies with very different strategic needs). Continue reading
