Unless you’ve been hanging out in North Korea or have been more occupied with finding a hiding place within the labyrinths of Benghazi, then you’ve probably heard about new Twitter king Charlie Sheen and his Joaquin Phoenix-like ‘breakdown’.

The aging actor has been cavorting around social media this week with 25 Tweets and a following of almost 1.5 million followers, but his management’s approach to saving their client’s career through Twitter has been interesting. Continue reading →