Little Grey Cells #1… marketing is about selling with wit, humour and style

Regular Monty’s Outlook contributor Tim Healey catches up with Richard Hall, best-selling author of business books that have been published in 24 countries.

Q. We’ve had the Arab spring – is this a marketing spring?

A. If you mean by ‘this; that the rules been rewritten and we are experiencing seismic change? Then, yes, it’s a new game and a new world. And as Steve Peters author of The Chimp Paradox and aide to the British Olympic team said: (i) Life is unfair (ii) They keep on moving the goalposts (iii) All we can do is try our best. Continue reading