Android, not asteroid, sees explosion of commerce apps

AsteroidThe use of functional apps, which allow consumers to make purchases or conduct banking transactions, is growing faster among UK Android smartphone users than the use of gaming or ‘fun’ apps.

According to Global Information company Neilsen, seven of the 15 major apps experiencing the fastest-growing usage are commerce apps. These include apps used to buy digital products, general retail products, and experiences through social commerce. Continue reading

Little Grey Cells #1… marketing is about selling with wit, humour and style

Regular Monty’s Outlook contributor Tim Healey catches up with Richard Hall, best-selling author of business books that have been published in 24 countries.

Q. We’ve had the Arab spring – is this a marketing spring?

A. If you mean by ‘this; that the rules been rewritten and we are experiencing seismic change? Then, yes, it’s a new game and a new world. And as Steve Peters author of The Chimp Paradox and aide to the British Olympic team said: (i) Life is unfair (ii) They keep on moving the goalposts (iii) All we can do is try our best. Continue reading

Genius. Go shopping in the subway via QR code (goods delivered later)

Earlier this year when I was out of India, skint and fairly fed up with life, I reached a nadir when I went shopping at Asda.

Assailed by the noise pollution of barkers offering coupons, retired people on minimum wage slowly hauling boxes out of cages and filling up shelves, a psychogeographic hell juxtaposing Dante with Vegas and driving me insane, I came to the check-out. Continue reading