Swype, not Skype, is the fastest way to communicate on mobile

swypeAccording to the Guinness Book of Records, the fastest time to send a message on a touchscreen mobile is by using Swype; a keyboard that be inputed by swiping across it.

Still unavailable on Apple and iOS (interesting), Swype can now be downloaded on Google Play and comes with features that react to a user’s Android input patterns as well as the user only needing one time to ‘train’ the keyboard.

It can also crowdsource and update the user’s dictionary with new trending phrases as well as being activated by voice recognition. In many respects it’s like treating a keyboard as pet, in the same way as a Tamagotchi, but that’s no bad thing.

Mmmm, bearing in mind how long it’s taken my to update this WordPress post, perhaps it could also be released as a plug-in. That would be interesting…

Android, not asteroid, sees explosion of commerce apps

AsteroidThe use of functional apps, which allow consumers to make purchases or conduct banking transactions, is growing faster among UK Android smartphone users than the use of gaming or ‘fun’ apps.

According to Global Information company Neilsen, seven of the 15 major apps experiencing the fastest-growing usage are commerce apps. These include apps used to buy digital products, general retail products, and experiences through social commerce. Continue reading

The voice of social media is (apparently) mobile music messaging

Melod.io, a mobile music messaging platform, has raised $300K to launch a service that lets users of social networks create and share personalised music and audio messages.

Using an onscreen slider, users can preview and download different music packs and search across genres for rhythms and vocal styles. They can create their own backing music using pre-loaded effects, loops and beats before recording their voice messages over the top of the backing track and sharing the track across social.

According to the company, social media users want to do more than send text-only communication because it doesn’t allow them to express themselves enough. It also suggest that music and audio messaging can be a new m-commerce platform that can lead to sell-through and retention. Time will tell… it might have a chance.

The service is available os a freemium no-ads model on the Apple iTunes Store and is ‘coming soon’ on the Google Play store for Android. The company will release a freemium version with ads and a premium model later this year.