Tag Archives: Google

What do you get when you cross classic strategy frameworks with a start-up?

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* This is a guest post from Bryan Tookey, UK MD of social media monitoring company Brandwatch who also tweets here

What do you get when you cross classic strategy frameworks with a start-up? Paralysing indecision. This rather depressing conclusion came to me two years into my role as the COO of our company, a start-up that has been booming in the social media monitoring sector.

I was confident I could help frame and direct the company’s strategy, having spent six years as a strategic consultant at McKinsey and then four years with strategically minded jobs at Google and Ask.com (two companies with very different strategic needs). Continue reading →

If VCs are so clever, how come nobody follows them on Twitter?

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How many of you are following venture capitalist companies on Twitter? Not many I would suggest and I doubt you would be surprised if I told you most VC companies on Twitter are utter rubbish.

VCs, I know, I know, are the devil but it is beyond belief that they treat social media with disdain at the same time as investing in social media. It’s almost as if they’re asking people to hate them.

Startups can’t live without VCs and in a proper, perfect world following VCs on Twitter would be imperative for any young company. Tweets about the companies they’re interested in, sectors they want to be involved in, engagement with the startup community, interesting tips, the whole works. Startups would LOVE to be led by VCs. Continue reading →

Brands need 7,500 Tweets to rank in the Top Five results on search engines

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A new study has revealed, unsurprisingly perhaps, that lots of tweets means that brands rank higher in search engines.

Conducted using data from digital and search agency Branded3’s Twitter petition site, Twitition.com, and Google ranking data, the study analysed a sample of the site’s 1.4 million Twitter followers, 7.6 million signatures across 198,000 ‘Twititions’.

According to the company when someone signs a Twitition a tweet is sent from their account and for the purposes of the study it has been assumed that the number of signatures equals the number of tweets about a specific URL – the Twition.

Confused? So am I, but it sounds good. The study says that more than 7,500 Tweets means a Top 5 search enginge ranking while more than 10,000 Tweets almost guarantees a top ranking.

Click here if you want to find out more. I’m quite interested, but my brain hurts now.

800 jobs up for grabs at Shoreditch’s Silicon Milkroundabout May weekend

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More than 105 start-ups and established brands such as Google, Twitter, Facebook, Songkick and Mind Candy are joining 105 start-ups in London’s Shoreditch to offer 800 jobs to the brightest of UK talent.

They will get together over the weekend of May 26/27th 2012 where 3,000 potential applicants will be introduced to a number of companies dedicated to the areas of Product Management, User Experience (UX) Design, Visual Design, and Intelligence/Analytics. Continue reading →

800 jobs up for grabs at Shoreditch's Silicon Milkroundabout May weekend

Posted on by
Reply

More than 105 start-ups and established brands such as Google, Twitter, Facebook, Songkick and Mind Candy are joining 105 start-ups in London’s Shoreditch to offer 800 jobs to the brightest of UK talent.

They will get together over the weekend of May 26/27th 2012 where 3,000 potential applicants will be introduced to a number of companies dedicated to the areas of Product Management, User Experience (UX) Design, Visual Design, and Intelligence/Analytics. Continue reading →