Premiership Champions Manchester City may have had trouble beating Borussia Dortmund at the Etihad Stadium last night, but they seem to have scored with their ‘official gaming partner’ EA SPORTS. Continue reading
In partnership with digital agency SapientNitro, the club will roll out the network over the next two years to Man Utd’s alleged 660 million fans. The network plans to ‘tap into the Asian market’, where TV coverage is omnipresent and smartphone use is ‘exploding’.
The network will offer fans exclusive content such as video and also provide sponsorship and advertising opportunities for brands. The club hopes the new network will be a more engaging alternative than the club’s Facebook page that has more than 20 million members.
Manchester City has no plans for such a network, apparently they plan on winning trophies and buying the world’s best players.