Little Grey Cells #3… It’s time for an end of the TV-versus-internet argument

Posted on May 30, 2012 by Monty

* Tess Alps is the CEO of Thinkbox, the marketing body for commercial TV, and avid campaigner for the end of the TV-versus-Internet argument. She spares a few moments to engage with her Little Grey Cells

I like lots of media other than TV
Yes, both as a consumer and as a marketing professional. But I do this job because I have a strong sense of injustice; no medium is more undervalued or misrepresented than TV. It’s a mission.

TV, not the TV
That’s what I represent and care about. The cultural importance of that professionally produced content can’t be overstated and it needs serious money to maintain the quality and range we currently enjoy. I couldn’t care less what technology delivers it or what screen you watch it on. Continue reading →

Social CRM: Stop thinking about ownership and start thinking about culture change

Posted on April 11, 2012 by Lloyd Gofton

Who owns Social CRM? This debate continues to divide opinion, but I believe it is the wrong question. Ownership is not the issue, and only echoes the ‘who owns social media’ tedium, which I have ranted about for longer than I care to remember.

The social media ownership debate has been perpetuated by a range of marketing and communications agencies with the objective of grabbing budget from each other and squabbling over whose social services are ‘better’. Continue reading →

Why Klout is a flawed model

Posted on January 12, 2012 by Steve Masters

In the 80s and early 90s, journalists on pop magazines (myself included) were driven by who was going to be attaining what position on next week’s charts.

We would have an idea as the midweek positions came in. The current positions and the future positions helped us think about which pop stars to put on a poster, on the cover or to chase for an interview. Continue reading →