Little Grey Cells #1… marketing is about selling with wit, humour and style

Regular Monty’s Outlook contributor Tim Healey catches up with Richard Hall, best-selling author of business books that have been published in 24 countries.

Q. We’ve had the Arab spring – is this a marketing spring?

A. If you mean by ‘this; that the rules been rewritten and we are experiencing seismic change? Then, yes, it’s a new game and a new world. And as Steve Peters author of The Chimp Paradox and aide to the British Olympic team said: (i) Life is unfair (ii) They keep on moving the goalposts (iii) All we can do is try our best. Continue reading

This is not Mobile World Congress… I drive a car favourited by lesbians


A funny thing happened to me on the way to a Barcelona trade show this week when I was informed that the scruffy Subaru Outlook station wagon I drive is a favourite among Lesbians.

Naturally that is something that I thought I would never write and naturally I was loth to search for the term ‘Lesbians love Subarus’ on Google because for the rest of my life I would be served adverts on subjects that are not my core interest. Continue reading

London games start-up hits paydirt with Smash Cops iOS racing game

Five ex-PlayStation developers who set up a start-up studio in London’s Shoreditch last year have struck gold with their new iOS racing game Smash Cops.

The game launched in the iTunes App Store a week ago after receiving critical acclaim from influential review sites such as Pocket Gamer and EuroGamer and is now at No 2. in the top iPad game chart for paid apps.

The game retails for $2.99 in the US and ‘uses innovative new push controls to control and steer your car in a way that is natural and fun for gamers’. This may be so, but perhaps the FANTASTIC name of the game is also responsible; Police chase felons and drive them off the road.

The company who developed and published the game, Hutch Games is another one of those nifty little UK companies that live around London’s Old Street. Let’s just hope the owners don’t drive to work too often or Old Street roundabout might be a little dangerous.

Steve Jobs couldn’t light an iPad candle to Bob Dylan

The dust has settled, the iPad candles have tapered out and a-man-who-employed-more-creative-people-to-put-his-ideas-into-action has gone away; away to a most uncertain fate.

Yes, Steve Jobs is dead. He once called death a great invention. Hopefully he is still of that view, but none of us know. I searched in vain for an ironic tribute in UK magazine Private Eye, but even that esteemed organ seemed to think that was beyond them. His death seemed too holy to satirise. Continue reading

Steve Jobs couldn't light an iPad candle to Bob Dylan

The dust has settled, the iPad candles have tapered out and a-man-who-employed-more-creative-people-to-put-his-ideas-into-action has gone away; away to a most uncertain fate.

Yes, Steve Jobs is dead. He once called death a great invention. Hopefully he is still of that view, but none of us know. I searched in vain for an ironic tribute in UK magazine Private Eye, but even that esteemed organ seemed to think that was beyond them. His death seemed too holy to satirise. Continue reading