Tag Archives: CEO

Little Grey Cells #3… It’s time for an end of the TV-versus-internet argument

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* Tess Alps is the CEO of Thinkbox, the marketing body for commercial TV, and avid campaigner for the end of the TV-versus-Internet argument. She spares a few moments to engage with her Little Grey Cells

I like lots of media other than TV
Yes, both as a consumer and as a marketing professional. But I do this job because I have a strong sense of injustice; no medium is more undervalued or misrepresented than TV. It’s a mission.

TV, not the TV
That’s what I represent and care about. The cultural importance of that professionally produced content can’t be overstated and it needs serious money to maintain the quality and range we currently enjoy. I couldn’t care less what technology delivers it or what screen you watch it on. Continue reading →

Viadeo lands $32 million in funding… one of the biggest European tech investments of 2012

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The ‘French LinkedIn’ business social network Viadeo has landed a Series D $32 million funding round split between the French Sovereign Fund, Allianz, Jefferies, Middle Eastern Funds and existing investors.

The new investment will apparently allow Viadeo to accelerate its growth in Europe and China with Tianji its local brand, as well as other key emerging markets. Continue reading →

Six easy steps to set up a UK business – Part Three

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So, you’ve incorporated your company, you can tell everybody you’re a CEO and the gigs are starting to come in, what do you do next?

The first and most important thing is don’t expect to be paid on time. It is galling that for much of the time you’ll be waiting for money, you’ll be expecting money on a certain date and it won’t be forthcoming. That’s why people stay in jobs, the money is regular and the bills can be scheduled. When you run your own business there will be uncertainty as well as glorious freedom and entrepreneurship. Continue reading →

Six easy steps to set up a UK business – Part Two

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There’s nothing like setting up a company for making you feel good. Instead of describing yourself as a consultant or between jobs or even freelancing, knowing that you are a founder and CEO does wonders for self-esteem and those awkward dinner parties.

Moreover, as the Bard once said, necessity is the mother of invention and running your own business does mean that you have to take everything seriously and take every opportunity to bring in business. Continue reading →