America’s joint love affair with cannabis and digital technology

This contribution is by Mike Johns, President of Digital Mind State

Like Cavalier Poet Robert Herrick’s ode to the illicit, Farewell to Sack, America has a deep-seated love for our favourite forbidden fruit: cannabis.

This love affair between our creativity and psychic elevation continues to play out before our eyes in popular culture. Continue reading

Facebook should have an 'engaged' link not a Like button that 98% of people only use once

By regular contributor Lloyd Gofton who tweets here

As a social species, we should expect our habits and actions on social networks to reflect our natural priorities as humans… as a species we crave companionship and like to feel part of a community.

Our instinct is to learn from each other and share our experiences with like-minded individuals. That habit has served us well, but at some point in our conversations and relationships the number of contacts we have has been given a higher value than the quality of the connection we have with those individuals, groups and brands. Continue reading

Forget the knockers, there are some very real achievements at Silicon Roundabout

* Guest writer Dan Crow is CTO of UK startup Songkick

In Saturday’s Telegraph, blogger Damian Thompson tried to make a case that Silicon Roundabout is home to spoilt luvvies who churn out inconsequential iPhone apps, all the while whining about a lack of government handouts.

Is Thompson right, or is there something more substantial going on in London’s tech scene?

Stripped of the hyperbole, Thompson’s criticisms boil down to: the entrepreneurs of Silicon Roundabout are enthusiastic; they haven’t delivered anything of worth (but other parts of the UK have); UK tech entrepreneurs aren’t as aggressive as their Silicon Valley counterparts and spend all their time asking for government handouts instead of building businesses. Continue reading

Little Grey Cells #5… the mad world of visuals genius Vello Verkhaus

If you need state-of-the-art computer graphics and 3D projections, then you need Vello Verkhaus, the man behind the insane on-stage visuals for shows such as American Idol and musicians as varied as Coldplay, Kanye West and Skrillex. We persuade him to to take five minutes to allow us a peek at his little grey cells.

Did you get into these visual installations from a background in computers and code, fine art, film/video perceptive?

I got into these visual installations and experiential projects from a background in Art & Technology studies from the School of the Art Institute of Chicago. Continue reading

Brand people are woeful at defining what we're (actually) talking about

* Alistair Herbert is the founder of Linguabrand, a verbal identity management company that helps brands use words. He tweets here

“Brands need to put the same effort into creating a unique ‘tone of voice’ for the language used in call centres and on bills as they do for advertising campaigns or risk creating a disconnect that could hit sales.”

There’s a lot of trumpeting tone of voice at the moment, like the above quote from Marketing Week. But without some cold facts this sounds like hot air. Continue reading