It’s not often that a start-up has a name that is pronounced like a vegetable but Sooqini (natch, zucchini) caught the attention today.
Launched initially in London, this new online and mobile marketplace is a task-based site that is named after the Arabic for ‘souk’ or marketplace. The idea is that users post jobs that they need doing with a pricepoint, then they are matched with those who will do the task at that price.
The press release spoke of tasks connected with the Olympics but I’ve had enough of that particular spectacle so I’m not going to mention them. However, it’s a nice idea that should find some traction among those who still have any money left to distribute to those who need it… a kind of 2012 wealth distribution.
Supported by UK Trade & Investment (UKTI), Sooqini will be extended to the whole of the UK, and then Europe after the London launch.
