* Alistair Herbert is the founder of Linguabrand, a verbal identity management company that helps brands use words. He tweets here…
“Brands need to put the same effort into creating a unique ‘tone of voice’ for the language used in call centres and on bills as they do for advertising campaigns or risk creating a disconnect that could hit sales.”
There’s a lot of trumpeting tone of voice at the moment, like the above quote from Marketing Week. But without some cold facts this sounds like hot air. Continue reading
