Remember Flash Mobs, the post-Situationist ‘situations’ where interested people were mobilised over email and social networks to create an absurd happening?
In their day when there was more money about and everybody had time to have fun they had their place, but in the post-recession reality of 2012 they look like whimsies. Continue reading
It’s good living in the countryside. Woken by birdsong and out with the dog to walk in the shadow of the Downs, aware of the seasons, aware of the light… it is good.
But it’s not exactly the place to get a decent coffee and a custard tart and it isn’t a place where you can usually see a decent independent movie or play. Continue reading
Melod.io, a mobile music messaging platform, has raised $300K to launch a service that lets users of social networks create and share personalised music and audio messages.
Using an onscreen slider, users can preview and download different music packs and search across genres for rhythms and vocal styles. They can create their own backing music using pre-loaded effects, loops and beats before recording their voice messages over the top of the backing track and sharing the track across social.
According to the company, social media users want to do more than send text-only communication because it doesn’t allow them to express themselves enough. It also suggest that music and audio messaging can be a new m-commerce platform that can lead to sell-through and retention. Time will tell… it might have a chance.
The service is available os a freemium no-ads model on the Apple iTunes Store and is ‘coming soon’ on the Google Play store for Android. The company will release a freemium version with ads and a premium model later this year.
On Friday Twitter announced that it had ended its syndication deal with LinkedIn, which previously allowed people on Twitter to link their tweets with LinkedIn’s news stream.
The addition of an #in hashtag was an easy and effective way to edit tweets into LinkedIn without alienating that network with every tweet, er, ‘tweeted’. But with Twitter’s recently added features such as threaded conversations and expandable tweets not showing up on users’ LinkedIn pages, Twitter decided to pull the plug. Continue reading
Another week, another social media screw-up. When will brands and people ever learn? The social network is a public entity and has to be respected as much as any other channel that has an audience.
The list is endless of how companies treat social media as a place to show off about their brands, believing the world loves them as much as they love themselves. This is certainly not the case with many brands and boy is it easy to engage a ‘hater’ audience. Continue reading